Best Keratin Shampoo in 2026

Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.

VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.

GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.

A gentle, reparative moisturizing shampoo for damaged hair

Formulated with antioxidant-rich argan oil and reconstructive keratin

Sulfate, phosphate, and paraben-free

Hair regrowth tip - one of the best ways to combat hair loss is to discard that artificial hair growth shampoo with damaging sulfates and choose a shampoo with gentler more natural ingredients

Biotin Shampoo for Men and Women - Enhance your fine hair with our thinning hair shampoo with biotin and coconut oil that works to nourish your hair with B vitamins for a more voluminous look

Sulfate Free Shampoo - We feature some of the best natural hair care products in our hydrating biotin with keratin shampoo for fine hair and ditch icky parabens artificial colors and fragrances

REFRESHING DEEP CLEANSE: This 13-fluid ounce bottle of OGX Extra Strength Refreshing Scalp + Teatree Mint Shampoo removes residue without stripping strands to refresh and reset strands

MINTY TINGLING SCALP SENSATION: The nourishing shampoo features a lightweight blend to deliver a long-lasting clean while leaving hair shiny, soft and hydrated with a healthy look and feel

HAIR CARE INSPIRED BY NATURE: Its unique formula is infused with tea tree oil to invigorate the scalp, peppermint extract to awaken the senses, and the natural astringent witch hazel to help remove buildup and nourish the scalp

Cleansing Shampoo - Wash away flakes with our sage and tea tree shampoo specially formulated as a clarifying shampoo that gently and thoroughly cleanses your scalp for nourished flawless looking hair

Dandruff Tip - One of the best ways to avoid itchy scalp and flaking is to discard that artificial dandruff shampoo with damaging sulfates and choose one with more hydrating natural ingredients

Shampoo for Oily Hair - Reclaim your vibrant shiny hair with sage essential oil with our greasy hair shampoo featuring natural ingredients like glycerin and keratin to gently replenish moisture

Awapuhi Wild Ginger

Joico HydraSplash Hydrating Shampoo is a moisturizing shampoo that gently cleanses fine hair, leaving it feeling soft and hydrated, without stripping away natural moisture or weighing it down.

COCONUT WATER, rich in Vitamin’s A, C and E, is a great source of electrolytes. This natural hydrator helps quench dry strands.

SEA KELP is packed full of vitamins and minerals, helping to provide targeted moisture and vital nutrients for fine to medium, dry hair.

87% more repair*, 55% less breakage*, 2x stronger* hair after one use.

innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.

plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals can provide keratin-like benefits from a plant source.

HYDRATE, REPAIR, RENEW: The 25.4-fluid ounce bottle of OGX Renewing + Argan Oil of Morocco Hair Conditioner gives damaged, dry and brittle hair a look and feel of silky perfection and radiant shine while leaving it feel detangled

SOFT, SMOOTH and SILKY: This hydrating conditioner helps renew and soften hair by penetrating strands to lock in moisture. The conditioner also helps improve strength and elasticity while creating soft, touchable tresses.

HAIR CARE INSPIRED BY NATURE: This powerful, precious blend with cold-pressed Moroccan argan oil helps moisturize and revive strands, giving hair a natural boost. Plus, the citrus-fresh, floral-green and woody scent leaves hair smelling irresistibly good.

Repairs. Restores. Restructures. Your Hair

Repair plus Renew with Argan Oil and Keratin to help build strength, elasticity and smoothness

Repair & Renew the Signs of Damage with Every Use

87% more repair*, 55% less breakage*, 2x stronger* hair after one use.

innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear.

plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals can provide keratin-like benefits from a plant source

Sulfate and paraben free locks out humidity

Protects from sun damage

Keratin protein infused

Suave Professionals Deep Moisture Shampoo is enriched with panthenol and keratin serum

Boosts hair's moisture by 7X vs. non-conditioning shampoo

Suave's Deep Moisture shampoo is salon-proven to moisturize as well as Paul Mitchell Instant Moisture (Paul Mitchell and Instant Moisture are registered trademarks of John Paul Mitchell Systems.)

Joico Defy Damage Protective Shampoo offers a cleansing experience with a rich lather that gently removes dirt and debris, leaving hair soft, shiny, resilient, & healthy-looking. Formulated to protect color vibrancy and prevent damage, making it an essential part of your haircare routine.

MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair

KERATIN: Seeks out damage and repairs it by replacing lost proteins for stronger, healthier hair

Joico K-PAK Clarifying Shampoo detoxifies hair from hard water, chlorine, and minerals. This clarifying shampoo also protects hair against pollutants and has been lab-tested using pollution particles, making it a must-have for individuals who want to keep their hair healthy and strong.

AFRICAN MANKETTI OIL: A rich source of Vitamin E, nature’s well-known environmental protection against fading.

KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthier-looking locks.

Joico Moisture Recovery Shampoo is a gentle cleanser that helps replenish lost moisture, restore smoothness and elasticity to dry hair. It doesn't strip the hair of vital moisture, and when used with Joico Moisture Recovery Treatment Balm, it provides 24-hour moisture replenishment.

SEA KELP: Packed full of vitamins and minerals, this hydrator from the sea, helps provide targeted moisture and vital nutrients for healthier looking hair.

JOJOBA OIL: Rich in essential fatty acids, including Omega-9, helps to add moisture and provide stunning shine.

COCONUT OIL & SHEA BUTTER SHAMPOO: This keratin-infused, sulfate-free, paraben-free shampoo helps to restore moisture to dry or damaged hair to leave it hydrated, shiny & healthier-looking.

SUPPLE & FRIZZ-FREE HAIR: Wash away the dirt, pollution, grease & products that keep your scalp & hair from using the nourishment available to them to help promote supple, shiny, frizz-free hair.

INNOVATIVE HAIR CARE: Our products feature ingredients that hydrate, nourish, protect & replenish hair. We're constantly looking for innovative world class ingredients that help define each product.

Dove Intensive Repair Shampoo nourishes to repair the appearance of damaged hair

Visible repair and progressive Hair nourishment wash after wash when used with Intensive Repair conditioner

Keratin Repair Actives help repair damage deep inside hair

Anti-Dandruff Shampoo; Stop Dandruff And Prevent Flakes With This Advanced Anti-Dandruff Formula; Targets The Direct Cause Of Dandruff And Flakes; Use Daily For Best Results To Reduce Dandruff

Scalp Therapy Formula; Condition The Scalp And Promote Healthy Oil Free Skin; Reduce Dryness On The Scalp; Menthol Gives A Cooling And Soothing Sensation

Control Hair Loss; By Properly Cleaning The Scalp And Reducing Oil This Gives Hair An Opportunity To Grow In Thick And Full; Various Ingredients Help To Stimulate The Scalp And Increase Blood Flow

Joico K-PAK Reconstructing Shampoo is designed with damage-seeking Keratin and Guajava Fruit Extract to gently cleanse and fortify weak strands. When used with K-PAK Reconstructing Conditioner, it helps prevent future damage, improves hair elasticity, and restores hair health.

KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.

MOROCCAN ARGAN OIL SHAMPOO: Hydrates and restores moisture levels. Safe and Healthy for Colored & Keratin Treated Hair. Contains a UV and Thermal Protectant with Vitamins and Antioxidants, that Nourish and Repair hair from daily use of a blow dryer, straight iron or curling iron, or chemically treated hair. Recommended by Professional Stylists for all hair types, especially those with frizzy, curly, wavy, fine or thick hair.

BEST LUXURY HAIR CARE WITHOUT SACRIFICING YOUR HEALTH: Contains NO Sulfates, Parabens, Sodium Chloride, Gluten or Phothalates. Researchers have found that shampoos containing sulfates and other harmful ingredients can cause itchy scalp, serious skin irritation and disease, hair loss and damage, and the ability to create nitrate compounds which have been linked to cancer and cell damage. Pure Nature contains NONE of these harsh chemicals.

MOISTURIZING VOLUME AND CONTROL: This Deep Hydra Nourishing Shampoo gives hair beautiful structure, leaving it soft and manageable, producing incredible shine and life. Helps control and smooth frizzy hair, leaving your hair silky smooth; also softens and aids in curl definition. Contains Vitamin E that penetrates through the cuticle of the hair, resulting in hair that is stronger, thicker and younger looking.

Gently cleanses to remove product buildup

Deeply hydrates and nourishes

Smooths, softens, and detangles hair

Locks in Hydration: GK Hair Moisturizing Shampoo Hydrates Hair from root to tip as part of the Daily Moisture Renewal system. It removes frizz while adding smoothness to your hair with static reduction making them easily manageable, eventually help you maintain your natural shape of the hair by helping you maintain frizz and locking in the moisture at the same time.

Color Protection: GK Shampoo is designed especially for Color Treated, Dry Damaged, Curly Hair to gently deep clean and stimulate the scalp, preserve color and nourish and rejuvenate the hair follicles. Hair feels lighter, cleaner, and more buoyant.

Natural Ingredients: GK Hair Shampoo is hypoallergenic products that works for all hair types. Shampoo infuse with JUVEXIN A keratin anti-aging protein leaving hair moisturized & soft. Less prone to breakage, split ends, and thinning fine hair by absorbing essential nutrients and vitamins.

100% clean, sulfate-free shampoo is rich-lathering and ideal for all hair types

Contains no ingredients (like silicones, thickening agents or conditioners) that stay behind, dulling and weighing hair down

Promotes healthier hair by not leaving any residues on scalp that can block follicles, impede new hair growth and prevent hair thinning

Gently cleanses and reconstructs damaged hair by replenishing natural keratin levels

Strengthens and seals the hair cuticles, protecting against future damage

Ideal for all hair types

Deep Moisturizing Shampoo For Extreme Damage; For Extremely Damaged Hair From Chemical Services And Environmental Factors; This Advanced Nutrient Rich Formula Hydrates Even The Most Dry Damaged Hair Types

Repair Formula For Color And Chemical Damage; Micro Nutrients Embed Keratin Proteins And Amino Acids Into The Hair Cuticle; Rebuilds Hair And Repairs Colored Hair Highlighted Or Bleached

Restore Strength And Elasticity; This Advanced Formula Uses Micro Nutrients To Generate Moisture Inside The Hair Repairing Chemical Damage And Color Damage From The Inside Out; Locks In Nutrients And Hydration Needed To Keep Hair Strong And Bouncy

Bio Affinity Complex For Damaged Hair; Protect Your Hair From UV Or Sun Damage With This Cuticle Repairing Ingredient; Promotes Strength Increases Elasticity And Reverses Damage Caused By Blow Drying And Chemical Damage

Anti Aging Moisturizing Shampoo; The Combination Of Keratin And Cysteine Proteins Revitalize Hair And Leave It Shiny Full And Restores A Youthful And Vibrant Glow; Creates A Protective Barrier That Leaves Even The Most Damaged Hair Shiny And Healthy

Paraben Free Keratin Repair Formula; Use This Shampoo Daily Or As Needed To Rebuild Cuticle And Repair Chemical Damage From Color Or Highlighting; This Paraben Free Formula Helps To Seal And Create Strength And Prevent Breakage

Nutritive low shampoo for dry hair

Gently cleanses and nourishes the hair

Contains Urban Defense Pro

Joico K-PAK Clarifying Shampoo detoxifies hair from hard water, chlorine, and minerals. This clarifying shampoo also protects hair against pollutants and has been lab-tested using pollution particles, making it a must-have for individuals who want to keep their hair healthy and strong.

KERATIN: A protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

GUAJAVA FRUIT EXTRACT: Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.

Violet Purple Shampoo For Blonde Hair; Reduces Unwanted Yellow; Orange Or Brassy Tones From Blonde Hair With This Intensive Violet Purple Shampoo; Use Daily Or As Part Of Your Blonde Maintenance Regimen To Keep Your Cool Or Ash Blonde The Right Tone

Purple Shampoo For Bleached Blondes And Blonde Hair Color; Heavy Highlighting And Bleached Hair Needs To Be Maintained With A High Quality Shampoo; Made To Maintain Salon Color At Home Without Frequent Salon Visits For Added Toners And Color

Repair Shampoo For Blondes; Repair Damage Sites On The Hair With This Cysteine Amino Acid Based Shampoo; By Repairing The Surface Of The Hair You Prevent Split Ends; Breakage And Tangles Either Ever Use