PickSmartly Review

Best All Hair Color in 2026

9.9 PM Score
Products Evaluated
500
Reviews Analyzed
3,831,817
Brands Ranked
10
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Achieving the perfect shade at home is a delicate balance of chemistry, artistry, and patience. Whether you are looking to mask stubborn grays, add a subtle sun-kissed dimension, or undergo a dramatic tonal shift, the world of hair color can feel overwhelming. The difference between a salon-quality finish and a patchy, brassy disaster often comes down to understanding the specific mechanics of the product you choose. This guide is designed to navigate the nuances of pigments, developers, and formulations so you can select a color that respects your hair's integrity while delivering vibrant, long-lasting results.

#1

Anastasia Beverly Hills - Brow Wiz - Caramel

Anastasia Beverly Hills Brow Wiz in Caramel

4.7 (21,914 ratings)
ANASTASIA BEVERLY HILLS ABH01-86004 6.10 X 0.80 X 0.80 Inches 0.02 Pounds
  • For Red hair with a light undertone
  • An ultra-slim, retractable pencil used to outline and fill in brows
  • Wax formula mimics brow hair and is ideal for all skin types
  • Fine tip pencil for detail and precision
  • Available in 10 shades
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Anastasia Beverly Hills, LLC 9.88 Yes Yes Yes

Most people assume that a thicker pencil provides better coverage, but true brow artistry actually relies on the precision of a microscopic tip. The Brow Wiz in Caramel proves that subtlety is the ultimate luxury for redheads with light undertones. This ultra-slim, retractable pencil allows you to mimic individual brow hairs rather than drawing on heavy, artificial blocks of color. The wax-based formula is a standout, adhering beautifully to all skin types while maintaining a texture that feels natural rather than greasy. Because it is designed for fine detail, you can outline and fill in sparse areas with surgical accuracy. It is a professional-grade tool that simplifies the process of creating a realistic, polished look.

What We Like
Ultra-slim retractable pencil
Mimics brow hair
Fine detail tip
Wax-based formula
Light undertone shade

Maybelline Brow Ultra Slim Defining Eyebrow Makeup Mechanical Pencil With 1.55 MM Tip And Blending Spoolie For Precisely Defined Eyebrows, Soft Brown,...

Maybelline New York Ultra Slim Defining Eyebrow Pencil

4.6 (16,092 ratings)
MAYBELLINE NEW YORK 041554572308 0.29 X 1.88 X 5.63 Inches 0.02 Pounds
  • ULTRA PRECISE BROW PENCIL: Achieve ultra-precise, hair-like strokes for the most defined & natural looking eyebrows yet. Features a smooth & break resistant formula & an ultra slim 1.5mm precision tip
  • PRECISE DEFINITION: This eyebrow pencil features a built-in spoolie brush to create precisely defined brows that last. Available in 6 shades ranging from Light Blonde to Black Brown.
  • IT'S ALL IN THE EYES: Subtle lines, smokey vibes, custom brow looks, classic t1s or a shot of color. Our eyeshadow, eyeliner, brows, & mascara collections are designed to transform your look.
  • EXPLORE YOUR CREATIVITY: We're committed to celebrating beauty, self expression & creativity with our full line of makeup, from foundations, concealers & bronzers to mascara, brow pencils, eyeliner & lipstick.
  • MAYBELLINE NEW YORK: We combine technologically advanced formulations with on-trend expertise & New York City edge. Our mission is to offer innovative, accessible & effortless cosmetics for every1.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The microscopic 1.55mm tip feels almost weightless as it glides across your brow bone, allowing for surgical precision that most chunky pencils simply can't match. I was particularly impressed by how easily I could mimic individual hair-like strokes to fill in sparse areas without the pigment looking muddy or heavy. The soft brown shade offers a natural depth that avoids that dreaded 'drawn-on' appearance, while the break-resistant formula stays intact even when you're working on fine details. Having the built-in blending spoolie at the end is a total game-changer for softening those lines into a seamless, professional finish. It’s an effortless way to get that custom, groomed look without needing a professional makeup artist on standby.

What We Like
Ultra slim tip
Hair-like strokes
Built-in spoolie
Break resistant formula
Precise definition

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6 Light Brown Hair Dye Kit, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of...

L'Oreal Paris Excellence Creme Light Brown Hair Color

4.6 (49,730 ratings)
L’ORÉAL PARIS A035-09 2.80 X 3.60 X 6.60 Inches 0.51 Pounds

Reviews for L’ORÉAL PARIS (PM Score)

9.9 PM Score
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  • Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Permanent Hair Dye offers 100 percent gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
  • Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
  • Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

L'Oreal Paris Excellence Creme delivers a masterclass in stubborn gray coverage through its specialized non-drip creme formula. I was particularly impressed by the upgraded Triple Care Color Routine, which moves beyond simple pigment application to actually protect your strands before, during, and after the coloring process. By blending ceramide, pro-keratine, and glycerin, this kit manages to keep hair feeling revitalized rather than stripped. The inclusion of a salon-inspired after-color shampoo is a game changer, as the glycerin-infused formula effectively sweeps away excess residue while smoothing the cuticle for a radiant finish. It feels less like a standard DIY box dye and more like a comprehensive hair health treatment that maintains rich, light brown tones for up to eight weeks.

What We Like
Total gray coverage
Triple care protection
Non-drip creme formula
Includes after-color shampoo
Eight week vibrancy

Garnier Hair Color Nutrisse Nourishing Creme, 70 Dark Natural Blonde (Almond Crème) Permanent Hair Dye, 1 Count (Packaging May Vary)

Garnier Nutrisse Almond Creme Dark Natural Blonde Hair Color

4.6 (31,116 ratings)
GARNIER GAR-4018 2.13 X 3.25 X 6.25 Inches 0.47 Pounds

Reviews for GARNIER (PM Score)

9.9 PM Score
Buy on Amazon
  • Nutrisse shade 70 Dark Natural Brown (Almond Creme) permanent hair color gives a pure, natural, dark blonde color and is one shade lighter than 60 Light Natural Brown that nourishes while it colors and adapts to all hair textures for radiant, long lasting, even color and 100% gray coverage
  • Exclusive fruit oil ampoule, that is poured directly in the mix, after-color conditioner is enriched with 5 responsibly sourced oils: avocado, shea, olive, argan, and coconut oil for shiny, silky and nourished hair
  • New color boost technology efficiently infuses intense hair dye into the hair fiber for richer, radiant, and long-lasting color with 100% gray hair coverage
  • 97% natural origin conditioner locks in color and protects against dryness
  • Leaping Bunny certified, Cruelty Free and Vegan
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Anyone struggling to balance vibrant color with hair health needs to ditch their standard box dye for this Nutrisse formula. The Almond Creme shade delivers a stunningly pure dark blonde that looks remarkably natural rather than artificial. What sets this apart is the ritual of pouring a dedicated fruit oil ampoule directly into the mix, which feels like a professional salon treatment in your own bathroom. I was particularly impressed by how the color boost technology penetrates the hair fiber, ensuring that even the most stubborn grays are fully covered. Thanks to the post-color conditioner enriched with avocado, shea, olive, argan, and coconut oils, my hair didn't just look colorful. It felt incredibly silky and hydrated. It is a rare win for anyone seeking high-performance pigment that respects the integrity of their hair texture.

What We Like
100% gray coverage
Five nourishing oils
Fruit oil ampoule
Vegan and cruelty-free
Radiant long-lasting color

e.l.f, Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz

e.l.f. Instant Lift Dual-Sided Brow Pencil

4.6 (30,134 ratings)
E.L.F. 21721 0.43 X 0.43 X 6.89 Inches

Reviews for E.L.F. (PM Score)

9.9 PM Score
Buy on Amazon
  • ACHIEVE PERFECTLY DEFINED BROWS: Meet the dual-ended precision eyebrow pencil and spoolie duo that helps you shape even, perfectly defined brows.
  • FINE TIP FOR ACCURACY: The Instant Lift Brow Pencil is endowed with a fine tip for extreme accuracy.
  • SMUDGE-PROOF, NOURISHING FORMULA: Infused with Grapeseed Oil to condition & promote healthy hair growth and Vitamin E to nourish & soften hair and skin, the Instant Lift Brow Pencil's creamy formula is smudge-proof so you never have to worry about a budge.
  • HOW TO USE: Use the spoolie brush to comb eyebrows into desired shape. With the brow pencil, use fine small strokes to fill in eyebrows. Lock in the color and shape with Clear Eyebrow Wax for a look that lasts all day.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The ultra-fine tip of this pencil glides onto the skin with surprising ease, allowing for hair-like strokes that actually look natural. I was immediately impressed by how the taupe shade provides definition without looking heavy or artificial. It isn't just a pigment tool, though. The formula is infused with grapeseed oil and Vitamin E, which makes the application feel nourishing rather than drying. The dual-ended design is a total lifesaver because you can switch from precision filling to combing with the built-in spoolie in seconds. Best of all, once it sets, the smudge-proof texture stays exactly where you put it, ensuring your arches remain intact through the day.

What We Like
Fine precision tip
Smudge-proof formula
Nourishing grapeseed oil
Dual-ended design
Vegan and cruelty-free

NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Eyebrow Pencil - Ash Blonde (blonde hair with cool/ash undertones)

NYX Professional Makeup Micro Brow Pencil in Ash Blonde

4.6 (53,801 ratings)
NYX PROFESSIONAL MAKEUP MICRO BROW PENCIL 0.61 X 0.61 X 5.87 Inches 0.02 Pounds
  • Sculpt Beautiful Brows: Shape, define, and fill in sparse or over tweezed brows with our ultra skinny Micro Brow Pencil. So precise it coats even the finest hairs with color for a natural looking finish
  • Super Skinny Tip: Our super skinny tip draws extra fine lines so you can easily create the look of natural brow hairs
  • Line, Fill, Shape and Set: We've got everything you need to create beautiful eyebrows, including brow gels, precision brow pencils, pomades, powders, stylers, setters, tinted mascaras and more
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab. All of our makeup is certified and acknowledged by PETA as a cruelty free brand. We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Can a single pencil truly mimic the delicate texture of real hair? The NYX Professional Makeup Micro Brow Pencil aims to do exactly that using an ultra-skinny tip designed for high-precision strokes. I found that the Ash Blonde shade is a dream for anyone with blonde hair possessing cool or ashy undertones, avoiding that dreaded orange tint. It is incredibly effective at filling in sparse patches or repairing the look of over-tweezed brows without looking heavy or artificial. Because the tip is so fine, you can coat even the smallest hairs for a seamless, natural finish. Plus, knowing this brand is PETA-certified cruelty-free makes the routine feel even better. It is a reliable, budget-friendly tool for anyone needing to shape and define their brows with professional accuracy.

What We Like
Ultra skinny tip
Natural hair strokes
Cool ash undertones
Cruelty free
Precise brow definition

Just For Men Shampoo-In Color (Formerly Original Formula), Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Darkest Brown, H-50, Pack of...

Just For Men Shampoo-In Color Darkest Brown

4.5 (12,089 ratings)
JUST FOR MEN PPAX1183655 1.75 X 2.94 X 6.06 Inches 0.25 Pounds

Reviews for JUST FOR MEN (PM Score)

9.9 PM Score
Buy on Amazon
  • New look and name, same trusted Original Formula results that will restore your natural color. Just for Men Shampoo-In Color, Darkest Brown, is hair coloring that restores your original hair color by targeting gray hair for a natural look unlike other dyes.
  • Always natural-looking results. This patented gray target technology formula blends with your original hair color for professional results. Up to 3 applications per box, great for large areas of gray or touch ups.
  • Choose from 15 different shades ranging from sandy blond to jet black. When in doubt or unsure of which to choose, always go with the lighter shade. Includes keratin, olive oil and vitamin E but no ammonia for stronger, healthier-looking hair
  • Long-Lasting - Will not wash out. Lasts up to 8 weeks until the grey grows back. We know every man is different so our hair coloring product is here when those grey hairs begin to grow back
  • Fast & Easy - Pour color base into applicator bottle. Shake & apply. Works in 5 easy minutes. Follow all instructions on the enclosed leaflet. Perform a skin allergy test 48 hours before use, and always use the gloves provided to avoid staining
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Men who want to reclaim their youthful appearance without the hassle of a salon appointment need this specific formula in their grooming kit. The Shampoo-In Color system is a game-changer because it utilizes patented gray target technology to blend seamlessly with your existing hair rather than creating a flat, artificial look. I love that it works in just five minutes, making it perfect for a quick touch-up before a big event. The inclusion of keratin, olive oil, and vitamin E means you aren't sacrificing hair health for color, and the ammonia-free formula keeps things gentle. Since it lasts up to eight weeks, you aren't constantly worrying about the color washing out after a few showers. It is efficient, reliable, and delivers that natural finish most guys are searching for.

What We Like
Five-minute application
Patented gray targeting
Contains keratin and vitamin E
Ammonia-free formula
Lasts eight weeks

NATURTINT Dark Brown Root Retouch Ammonia Free, 1.52 FZ

Naturtint Dark Brown Ammonia Free Root Retouch

4.5 (10,207 ratings)
NATURTINT 0661176013715 1.50 X 3.38 X 6.00 Inches 0.22 Pounds

Reviews for NATURTINT (PM Score)

9.9 PM Score
Buy on Amazon
  • 💚Suitable for root application for blending colors similar to Naturtint Permanent Hair Color 2N or 3N.
  • 💚PPD free permanent hair color formula with up to 100% gray coverage in less than 20 minutes!
  • 💚Easily blend your roots in between coloring and conceal grays without having to color all of your hair.
  • 💚Formulated with high-quality ingredients for the very best results. No artificial fragrance, no ammonia, no parabens.
  • 👩‍🔧Each kit includes everything you need to color, a mixing bowl, and a precision brush.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Naturtint USA 9.89 Yes Yes Yes

Most people settle for a full, expensive salon visit just to hide a few inches of regrowth, but this root retouch kit changes the math entirely. I found that the Naturtint Dark Brown formula is a lifesaver for those awkward weeks between full color sessions. It blends seamlessly with shades like 2N or 3N, making the transition look completely natural rather than patchy. What really impressed me was the speed. You get up to 100% gray coverage in under 20 minutes. Because it is PPD-free and lacks ammonia, parabens, or artificial fragrances, it feels much gentler on the scalp than standard dyes. Plus, having the mixing bowl and precision brush included in the kit takes all the guesswork out of the application process.

What We Like
100% gray coverage
Under 20 minutes
Ammonia free
PPD free formula
Complete application kit

Eyebrow Pen, Microblading Eye Brow Pencil, Micro 4 Point Makeup Pens for Natural and Hair-Like Strokes, Long Lasting, Waterproof and Professional Eyeb...

ANGIEHAIE Micro 4 Point Eyebrow Definer Pen

4.8 (1,437 ratings)
ANGIEHAIE

Reviews for ANGIEHAIE (PM Score)

9.9 PM Score
Buy on Amazon
  • 💫 Natural Looking Eyebrows: This eyebrow pen gives you the hair-like strokes that make your eyebrows look natural and precise. It makes you look confident and beautiful.
  • 💫 Long Lasting and Water-Proof: Our eyebrow pen is long lasting that can stay on your brows for the whole day. Scared to lose your eyebrow product when exercising or heavy activity? No worries we made sure that this eyebrow pen is water proof and sweat proof.
  • 💫 Beginner Friendly: This eyebrow pen product is easy to use even for first time user! Gently hold the pen to give the precise look you are aiming for. If the eyebrow pen got mixed with other products, wipe gently the tip on some tissue and you're ready to use it again
  • 💫 High Quality Product: We made sure that our eyebrow pen is made of high quality materials and ingredients. The shades are perfect for all skin color and last long and don’t fade.
  • 💫 100% Satisfaction-Guarantee: We care for our customers and would love to pay attention to your needs, please feel free to contact us when you have questions or problems and we are happy to respond to your needs.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Glamouriss 9.79 Yes Yes Yes

The ANGIEHAIE Eyebrow Pen delivers incredibly realistic, hair-like strokes that mimic the look of professional microblading. I was particularly impressed by how the four-point tip allows for such precise detailing, making it a dream for anyone struggling with symmetry. It handles heavy activity with ease, staying put through sweat and water without smudging or fading halfway through the day. Even if you are a total beginner, the design is intuitive. You just hold it gently to map out your shape. If the tip accidentally picks up other makeup, a quick wipe on a tissue restores it perfectly. It is a high-quality, reliable tool for anyone wanting defined, natural brows without the salon price tag.

What We Like
Micro 4-point tip
Waterproof formula
Natural hair-like strokes
Sweat-proof finish
Beginner friendly
#10

Dr. Bronner’s - Pure-Castile Liquid Soap (Baby Unscented, 16 ounce, 2-Pack) - Made with Organic Oils, 18-in-1 Uses: Face, Hair, Laundry and Dishes, Fo...

Dr. Bronner’s Baby Unscented Pure-Castile Liquid Soap

4.8 (1,410 ratings)
DR. BRONNER'S CSBA16 0.00 X 0.00 X 0.00 Inches 2.40 Pounds

Reviews for DR. BRONNER'S (PM Score)

9.9 PM Score
Buy on Amazon
  • MADE WITH ORGANIC OILS & CERTIFIED FAIR TRADE INGREDIENTS: Dr. Bronner's Pure-Castile Liquid Soaps are made with over 90% organic ingredients. Over 70% of ingredients are certified fair trade, meaning ethical working conditions & fair prices.
  • ORGANIC & FAIR TRADE PALM KERNEL OIL: Grown by fairly-paid smallholder farmers in Ecuador to ensure sustainable harvesting techniques that won't damage local habitats—providing the smooth & creamy lather of our soaps while benefiting people & planet.
  • NO SYNTHETIC PRESERVATIVES, DETERGENTS, OR FOAMING AGENTS: Our liquid soaps are made with plant-based ingredients you can pronounce—no synthetic preservatives, thickeners, or foaming agents—which is good for the environment & great for your skin!
  • 3X MORE CONCENTRATED THAN MOST LIQUID SOAPS: Dilute! Dilute! Multiple uses for just one product: laundry, mopping, hand-washing dishes, all-purpose cleaning, washing pets & more. More soap per bottle means less waste in packaging!
  • PACKAGED IN 100% POST-CONSUMER RECYCLED PLASTIC BOTTLES: Dr. Bronner's is diverting discarded plastic from landfills by using & increasing demand for recycled plastic bottles. This eliminates waste & has a positive environmental impact!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
WishingUWell 9.95 Yes Yes Yes

Minimalist parents and sensitive skin sufferers desperately need this unscented powerhouse to strip the clutter out of their cleaning cabinets. I was genuinely impressed by how much utility you get out of these bottles because the formula is three times more concentrated than your standard liquid soaps. You can dilute it for everything from laundry and dishwashing to mopping floors or even washing your pets. Since it is crafted with over 90% organic ingredients and zero synthetic preservatives or foaming agents, it feels incredibly safe for a baby's delicate skin. The commitment to fair trade palm kernel oil and 100% post-consumer recycled packaging makes it a rare find that actually aligns with ethical, eco-conscious living without sacrificing a creamy, effective lather.

What We Like
Highly concentrated formula
Organic plant-based ingredients
Fair trade certified
Multi-purpose cleaning
Recycled plastic bottles

Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 1

Clairol Natural Instincts Medium Brown Demi-Permanent Hair Color

4.4 (17,902 ratings)
CLAIROL 5 2.37 X 3.56 X 6.31 Inches 0.43 Pounds

Reviews for CLAIROL (PM Score)

9.9 PM Score
Buy on Amazon
  • Demi permanent hair color that will give you a boost of shine for radiant, healthylooking hair
  • Low commitment hair color that lasts up to 28 washes and blends away gray hairs
  • YES, coconut and aloe vera and NO ammonia or added parabens in our nodrip creme formula that is gentle on all hair types and textures
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Low-maintenance color seekers will find their holy grail in this Clairol Natural Instincts formula. I love how this demi-permanent shade offers a significant boost of shine without the heavy commitment of a full permanent dye. The medium brown shade provides a beautiful, radiant glow that makes hair look incredibly healthy. Because it lasts up to 28 washes, it is the perfect solution for blending away those stubborn grays while allowing your natural color to gradually return. The nodrip creme formula feels remarkably gentle on my hair texture, likely thanks to the inclusion of coconut and aloe vera. Plus, knowing there is no ammonia or added parabens makes the entire application process feel much safer and more soothing for my scalp.

What We Like
Lasts 28 washes
Coconut and aloe vera
Ammonia free formula
Blends gray hair
Radiant shine boost

SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Hair Color, Permanent Hair Color, Up To 100 percent Gray Coverage, Brilliant Shine with...

SoftSheen-Carson Dark and Lovely Sun Kissed Brown Hair Color

4.4 (13,732 ratings)
SOFT-SHEEN CARSON SO-O0170702 3.70 X 2.20 X 6.50 Inches 0.46 Pounds
  • Nourishing Color: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
  • Shiny and Silky: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair Shiny and Silky with luxurious, rich color lasts for up to 8 weeks.
  • Vibrant and Conditioning Hair Color: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
  • Unique Looks: We help people of color celebrate Unique Looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
  • Softsheen-Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

People with natural or relaxed hair textures deserve a color solution that prioritizes hair integrity over just pigment. This Sun Kissed Brown permanent dye is a standout because it treats color as a conditioning ritual rather than a harsh chemical process. Infused with a nourishing blend of shea, avocado, and olive oils, it delivers intense moisture from root to tip while providing up to 100 percent gray coverage. I was particularly impressed by the non-drip formula, which makes the application much less messy than typical home kits. The result is a vibrant, silky finish that resists fading for up to eight weeks, ensuring your shade stays rich and shiny without the constant need for touch-ups.

What We Like
Full gray coverage
Nourishing fruit oils
Eight-week fade resistance
Non-drip formula
Silky, shiny finish

L’Oréal Paris Feria Platinum Bounce Bond Care Lightening System with Advanced bonding science protect fragile hair bonds from damage, all while radian...

L’Oréal Paris Feria Platinum Bounce Bond Care Lightening System

4.4 (21,085 ratings)
L’ORÉAL PARIS 2.76 X 3.50 X 6.50 Inches 0.54 Pounds

Reviews for L’ORÉAL PARIS (PM Score)

9.9 PM Score
Buy on Amazon
  • Hair Lightening System: With moisture-enriched lightening oil additive that helps protect, nourish, and maintain hair’s strength, this advanced lightening system helps protect fragile hair bonds from damage while radiantly lightening hair
  • All Hair Types and Textures: Specially formulated for all hair textures and ideal for dark brown hair to light brown hair, featuring Moisturizing Anti-Brass conditioner with purple pigments to neutralize brass while providing reinforcing care
  • Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, or go bold with bright color
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

The immediate sensation of silkiness is what sets this lightening kit apart from typical drugstore dyes. Instead of the usual straw-like texture that follows a high-lift process, this system uses a moisture-enriched lightening oil additive to keep your hair feeling nourished and strong. I found that the advanced bonding science actually works to protect fragile hair bonds, which is a massive relief when you are aiming for those high-fashion platinum blondes or smoky silvers. The kit is incredibly comprehensive, especially with the inclusion of a moisturizing anti-brass conditioner. Those purple pigments do a fantastic job of neutralizing unwanted warmth while adding a layer of reinforcing care. It is a professional-feeling way to achieve multi-tonal, shimmering color at home without sacrificing your hair's integrity.

What We Like
Advanced bonding science
Moisture-enriched oil
Neutralizes brassy tones
Multi-tonal shimmering color
Protects fragile bonds

Herbatint Permanent Haircolor Gel, 4M Mahogany Chestnut, Alcohol Free, Vegan, 100% Grey Coverage - 4.56 oz

Herbatint Mahogany Chestnut Permanent Haircolor Gel

4.4 (10,720 ratings)
HERBATINT 22211708 3.25 X 2.00 X 6.75 Inches 0.41 Pounds

Reviews for HERBATINT (PM Score)

9.9 PM Score
Buy on Amazon
  • NATURAL MAHAGONY SHADES - Ideal to add brown and natural red highlights to dull hair, the M (Mahogany) shades are formulated to offer a more customized color. A permanent ammonia-free coloring made with organic herbal extracts gently allows you to lighten your natural hair color up to a maximum of 2 shades. Not just color, works to restore vitality and healthier, naturally beautiful hair.
  • ORGANIC HERBAL INGREDIENTS - Unique formula enriched with the properties of 8 highly pure organic herbal extracts that perform a toning and soothing action. Designed to protect and enhance colors, nourish, and protect hair and scalp, preserve color intensity and provide a natural and long-lasting result. A true synergy between nature and technology, protects the skin while coloring and nourishing the hair to restore its health and beauty.
  • TESTED TRUSTED APPROVED - Clinically and dermatologically tested on sensitive skin, its skin compatibility is excellent. This result confirms the brand’s distinctive quality and its unique delicately balanced formula. Our products, with their natural and gentle formulations, all tested on sensitive skin and enriched with certified organic plant extracts, are conceived to offer the most natural alternative for those who are conscious about health and environment.
  • MADE WITH NATURE IN MIND - Made with gluten-free, non-GMO ingredients. An eco-friendly, gentle formula made without ammonia, resorcinol, parabens and is alcohol fragrance free. Herbatint is against animal testing and is suitable for vegans. Our packaging is made of totally recyclable uncoated paper. The bottles can be reclosed and used again, allowing you to use the only necessary product and keep the rest for later applications to avoid useless waste.
  • CREATE STYLE YOUR WAY, ON YOUR OWN TIME - AT Home color has never looked so natural. Thanks to a consistent and odorless formula, our gel is easy to mix and apply, proving perfect results in just 40 minutes, every time! Great option if you are looking for at home, permanent hair color. Unique because of its complete and holistic approach to at home color, giving you the ability to customize colors and develop your own unique style.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Bioforce USA 9.93 Yes Yes Yes

Sensitive scalps and eco-conscious color seekers have finally found their holy grail in Herbatint Mahogany Chestnut. This isn't just another box dye. It is a sophisticated, ammonia-free gel that uses eight organic herbal extracts to tone and soothe while you color. I love how the Mahogany shade adds those warm, natural red highlights to dull hair without the harsh chemical smell typical of permanent dyes. It delivers full grey coverage in about 40 minutes, and because the formula is alcohol-free and vegan, it feels much more like a hair treatment than a chemical overhaul. The consistent texture makes DIY application surprisingly easy, leaving your hair looking revitalized and healthy rather than stripped and processed.

What We Like
Ammonia-free formula
Organic herbal extracts
Full grey coverage
Vegan and gluten-free
Odorless gel texture

Lime Crime Unicorn Hair Dye Full Coverage, Sour Candy (Bright Pink) - Vegan and Cruelty Free Semi-Permanent Hair Color Conditions & Moisturizes - Temp...

Lime Crime Unicorn Hair Dye in Sour Candy Pink

4.4 (11,570 ratings)
LIME CRIME

Reviews for LIME CRIME (PM Score)

9.9 PM Score
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  • Sour Candy Unicorn Hair Dye: Dyed and gone to Unicorn Heaven! Lime Crime Unicorn Hair is a DIY-friendly, semi-permanent color dye that transforms hair into vibrant colors... all from the comfort of your own home. Sour Candy is a true bright pink that will make your fantasy hair color dreams come true, and its sugary citrus vanilla scent will make your transformation even sweeter!
  • Why You Need It: Not only does our damage-free, vegan hair dye give you fun, vibrant color, but this formula also contains conditioning ingredients like fatty acids and vitamins that help to moisturize your hair and boost shine.
  • Before You Use It: Unicorn Hair deposits super-saturated, vibrant color to pre-lightened platinum to medium blonde hair and adds a tint of color to dark blonde and light brown hair. The life cycle of the color depends on the shade and condition of your hair and how often you wash it. Always do a patch and strand test before coloring your full head because results may vary.
  • Benefits: This formula is free of harsh chemicals like PPD, Peroxide and Ammonia. Lime Crime is certified by both Leaping Bunny and PETA, and we design, manufacture, and assemble quality products using globally sourced ingredients for high performance wear and strong color pay-off.
  • Never Blend In: Lime Crime is a Vegan & Cruelty-Free makeup and hair brand that aims to inspire and invites self-expression. Through our vibrant color products, we encourage all to explore their individuality, embrace their uniqueness and always stand out from the crowd. Find joy through color and re-imagine your boundaries with Lime Crime.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Lime Crime 9.76 Yes Yes Yes

A sugary burst of citrus vanilla hits you the moment you open this jar, turning a standard DIY hair session into a sensory treat. Sour Candy delivers a punchy, bright pink that lives up to its fantasy name, especially if you are starting with pre-lightened platinum or medium blonde hair. Unlike many semi-permanent dyes that leave your strands feeling like straw, this formula is packed with fatty acids and vitamins to boost shine and moisture. It is a refreshing, damage-free way to experiment with bold color since it avoids harsh chemicals like ammonia, peroxide, and PPD. Whether you want a full transformation or just a vibrant tint on light brown hair, this vegan formula makes standing out feel effortless and incredibly soft.

What We Like
Vibrant bright pink
Conditioning vitamin formula
Sugary citrus scent
Vegan and cruelty-free
No harsh chemicals

John Frieda Precision Foam Color, Dark Chocolate Brown 4BG, Full-coverage Hair Color Kit, with Thick Foam for Deep Color Saturation

John Frieda Precision Foam Color Dark Chocolate Brown

4.4 (12,872 ratings)
JOHN FRIEDA 71722616203 2.52 X 3.78 X 6.35 Inches 0.51 Pounds

Reviews for JOHN FRIEDA (PM Score)

9.9 PM Score
Buy on Amazon
  • FULL COVERAGE HAIR COLOR - This non-drip foam spreads easily into roots and hard-to-reach areas for precise, all-over 100% grey coverage.
  • PRECISION FOAM COLOR AT HOME - Precision foam color allows you to achieve stunning color results at home, every time you color.
  • EASY TO USE HAIR COLOR - This foam spreads quickly and easily, flawlessly covering the hard-to-reach hair on the back of your head, roots and hairline.
  • LONG LASTING HAIR COLOR - Included in the package is our nourishing, after-color conditioner which seals in color for long-lasting tonal richness, while keeping hair soft and silky.
  • NOURISHING POST-COLOR CONDITIONER - John Frieda Precision Foam Color enhances color for long lasting lushness while the conditioner moisturizes and conditions for vibrant, shiny, chocolate brown hair.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Covering stubborn grey roots and those tricky spots at the back of your head often feels like a losing battle with traditional liquid dyes. The John Frieda Precision Foam Color changes that dynamic by using a thick, non-drip foam that spreads effortlessly through every strand. I found that the texture makes it incredibly easy to reach the hairline and the nape of the neck without the usual mess or missed patches. It provides deep color saturation for a seamless, full-coverage look in a rich Dark Chocolate Brown. To finish things off, the included nourishing after-color conditioner is a lifesaver. It seals in the tonal richness while leaving your hair feeling surprisingly soft and silky rather than stripped.

What We Like
Non-drip foam texture
Full grey coverage
Deep color saturation
Nourishing conditioner included
Easy application

MANIC PANIC Pretty Flamingo Hair Dye 2 Pack

MANIC PANIC Pretty Flamingo Pink Hair Dye Two Pack

4.4 (19,145 ratings)
MANIC PANIC HCR 11023-2PK 4.65 X 2.32 X 2.44 inches 0.50 Pounds

Reviews for MANIC PANIC (PM Score)

9.9 PM Score
Buy on Amazon
  • Pretty Flamingo Pink Hair Dye Color. A Warm Pink Hair Dye With Orange Undertones. Pretty Flamingo Glows Under Black Lights So We Recommend Lightening Hair To The Lightest Level Ten Blonde Before Use
  • Mixable Colors And Tones. All MANIC PANIC Hair Colors Are Safe To Mix To Create Custom Shades Making The Possibilities Of Shades Endless. Combine Any Formula With The Pastelizer To Create Soft On Trend Pastel Hues. Ready To Use. No Developer Required
  • Semi Permanent Hair Dye. This Semi Permanent Hair Dye Formula Gradually Fades In Four To Six Weeks Because It Does Not Penetrate The Cortex Of Your Hair But Simply Rests On Top Of The Hair Shaft
  • Cruelty Free And Vegan Formula. This Color Cream Hair Dye Features Vegan Ingredients Tested On Celebrities Not Animals. Made In The USA. Hair Color Is PPD And Ammonia Free. Paraben Free. Gluten Free. Resorcinol Free. Phthalate Free. PETA Accredited
  • For Best Results. Vibrant Color Results Are Best Achieved By Applying To Hair That Has Been Pre Lightened With MANIC PANIC Flash Lightning Bleach Kits. Bleaching Thoroughly To A Level Nine Or Ten Before Dyeing Is Recommended For The Best Results
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
SBT Supply 9.90 Yes Yes Yes

Stepping into a dimly lit club under neon black lights reveals a stunning, glowing transformation thanks to the Pretty Flamingo shade. This warm pink dye carries distinct orange undertones that really pop once you've pre-lightened your hair to a level ten blonde. Because it is a semi-permanent formula that rests on the hair shaft rather than penetrating the cortex, you don't have to worry about permanent damage, though you should expect it to gradually fade over four to six weeks. I love that it is ready to use straight from the tub without needing a developer. Plus, the ability to mix it with other colors or a Pastelizer makes it a total playground for anyone wanting a custom, high-pigment look without the harshness of ammonia or PPD.

What We Like
Glows under blacklight
Warm orange undertones
Vegan and cruelty-free
No developer required
Mixable custom shades

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, TRANSYLVANIA)

Arctic Fox Transylvania Semi-Permanent Jet Black Hair Dye

4.4 (84,023 ratings)
ARCTIC FOX 815 2.00 X 2.00 X 6.75 Inches 0.59 Pounds

Reviews for ARCTIC FOX (PM Score)

9.9 PM Score
Buy on Amazon
  • Raven wings, stormy night skies, and hair as black as your heart - Transylvania is the perfect fit for achieving all your darkest dreams. This primarily blue-based jet black will take well to a variety of base hair colors but will show as the darkest, truest black on hair lightened to around a level 7 or lighter.
  • #AFProTip: Try adding a drop or two of Transylvania to our Arctic Mist diluter to get a beautiful icy blue! Or read our Color Spotlight on Transylvania for the rest of our favorite mixes and tips!
  • Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Arctic Fox Hair Color 9.92 Yes Yes Yes

Goth enthusiasts and lovers of deep, moody aesthetics will find their holy grail in Arctic Fox Transylvania. This isn't just a standard black dye. It is a primarily blue-based jet black that captures the essence of a stormy night sky. I was particularly impressed by how it functions as a conditioning treatment rather than a harsh chemical process. Since it lacks ammonia, peroxide, and PPD, it feels incredibly gentle on the strands, actually restoring vibrancy while you color. For the best results, aim for a level 7 lightened base to unlock that truest, darkest pigment. You can even get creative by mixing a few drops with Arctic Mist diluter to achieve a stunning icy blue shade. It smells sweet, smears less than typical dyes, and stays vegan-friendly throughout.

What We Like
Blue-based jet black
Vegan and cruelty-free
Conditioning hair formula
No harsh chemicals
Sweet scented dye

L'Oréal Paris Unbelieva-Brow Longwear Waterproof Tinted Brow Gel, Brunette, 0.15 fl. oz.

L'Oréal Paris Unbelieva-Brow Tinted Brow Gel

L’ORÉAL PARIS I00103727 2.13 X 0.79 X 5.71 Inches 0.09 Pounds

Reviews for L’ORÉAL PARIS (PM Score)

9.8 PM Score
Buy on Amazon
  • Longwear Eyebrow Gel: This waterproof eyebrow gel fills and thickens eyebrows for long lasting wear. Build and sculpt your dream brow from intense to natural looking eyebrows
  • Waterproof Formula: Formulated with longwear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color with no smudge, no transfer and sweat resistant
  • The Perfect Eyebrow Look: Choose from eyebrow pencils, pomades, tinted gel or an all-in-one brow kit to define your brows. Achieve the perfect look with our even, soft, blendable color and expert applicators
  • All Things Beauty: Keep your beauty stash stocked with the best. We have a variety of products to help you achieve any look - whether you need eye makeup for a killer cat eye or face makeup for a flawless complexion
  • L'Oreal Innovation: As the biggest beauty brand in the world, we have an unparalleled commitment to combining the latest in technology with the highest in quality for the ultimate in luxury beauty
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Low-maintenance beauty enthusiasts who refuse to let their brows smudge during a workout or a humid day need this specific gel in their kit. This brunette tint doesn't just coat your hairs. It uses longwear polymers to create a waterproof film that effectively seals pigment in place. I found that the spherical silica provides a remarkably natural color payoff, avoiding that heavy, artificial look often found in cheaper tints. Whether you are aiming for a soft, feathered finish or an intense, sculpted brow, the buildable formula handles both with ease. It stays put without transferring, making it a reliable choice for anyone who needs their brow shape to survive sweat and long hours without constant touch-ups.

What We Like
Waterproof longwear formula
Builds natural volume
Smudge-resistant finish
Sweat-resistant polymers
Blendable brunette tint

Clairol Professional Permanent Liquicolor for Blonde Hair Color, 6g Dark Gold Blonde, 2 oz

Clairol Professional Hyaluronic Acid Face Serum

4.7 (1,654 ratings)
CLAIROL PROFESSIONAL 99240013810 1.65 X 0.94 X 4.41 Inches
  • The difference this fragrance free face serum was tested on all skin types including sensitive skin and is fragrance free Paraben Free mineral Oil free and synthetic dyes free.
  • What it doee this hyaluronic acid face serum has a light weight formula that quickly absorbs with no tacky feel or leftover residue for plump younger looking skin in 1 week.
  • The difference this fragrance free face serum was tested on all skin types including sensitive skin and is fragrance free Paraben Free mineral Oil free and synthetic dyes free.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Dehydrated, aging skin often struggles to retain moisture without the heavy, greasy feeling of traditional creams. This hyaluronic acid face serum addresses that exact dilemma by offering a lightweight formula that sinks in instantly without any tacky residue. I was particularly impressed by how quickly it absorbs, leaving the skin feeling plump and noticeably younger in just one week of consistent use. Because it is completely fragrance-free, paraben-free, and devoid of mineral oils or synthetic dyes, it feels incredibly safe for those with sensitive skin. It is a rare find to encounter a high-performance treatment that is this clean and gentle while still delivering visible results so rapidly.

What We Like
Hyaluronic acid formula
Fast absorbing
Fragrance free
Plumps skin
Non-tacky finish

ybf Beauty Eyebrow Pencil - Universal Automatic Brow Pencil With Spoolie Brush - Perfect Eyebrow Makeup Shaper and Filler For Women - All Hair Colors...

ybf Beauty Automatic Pressure-Sensitive Eyebrow Pencil

4.7 (2,136 ratings)
YBF UNKNOWN 6.38 X 0.63 X 0.63 Inches

Reviews for YBF (PM Score)

9.8 PM Score
Buy on Amazon
  • There's Nothing Else Like It - Beautiful brows accentuate your eyes and balance your look. ybf's brow pen helps you create brows that 'wow' every time. Whether your brows are over plucked, sparse or just need definition, our eyebrow shaper kit definer pencil lets you create perfectly shaped brows that bring symmetry to your face.
  • 22 Shades In 1 Pencil - With 22 shades in one, ybf's universal taupe eyebrow pencil creates fabYOUlous brows for every hair color and skin tone. Every woman needs this automatic eyebrow lift pencil that changes color based on the amount of pressure you apply! Our eyebrow pen eliminates the need for an expensive eyebrow palette tint kit or eyebrow tattoo pen. A must-have brow tint makeup accessory that defines, sculpts, lifts and enhances.
  • FabYOUlous Features -ybf's brow shaper is a dual-ended pencil with a spoolie brush that helps you create natural-looking, perfectly groomed brows every time! Specially formulated for easy eyebrow tint application in short, customizable, feathery strokes. Glides on smoothly and there's no need for sharpening - just twist, apply, and get ready for an amazing new you.
  • Award-Winning Make-Up -Our pressure sensitive pencil is infused with our naturally enriched Smart Active Immune Complex, so it automatically changes shade depending on how much pressure you apply. Adjust weight from lighter to heavier and find your perfect match. Save time, money, and enjoy natural looking, perfectly defined arches. A whole new level of wow.
  • Your Best Friend - With an intuitive understanding of today’s modern girlfriend, ybf features luxurious, inclusive, personalized, and mistake-proof beauty products that deliver maximum results with minimal effort. Share our 2 pack with a friend, or keep one in your make-up kit and the other in your purse. You're finally going to understand the obsession with beautiful brows.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
YBF Beauty 7.11 Yes Yes Yes

Most eyebrow pencils promise a lot but often leave you struggling with harsh lines or the wrong shade, so it is hard to trust a single tool to do it all. However, the ybf Beauty Eyebrow Pencil actually changes its pigment intensity based on how much pressure you apply, effectively offering 22 shades in one single pen. I found that this pressure-sensitive technology makes it incredibly easy to transition from light, feathery strokes to deeper, more defined arches without needing a massive palette. The automatic twist mechanism means no messy sharpening, and the built-in spoolie brush is perfect for blending everything out for a natural look. It is a genuine time-saver for anyone dealing with sparse or over-plucked brows who wants a mistake-proof application.

What We Like
Pressure-sensitive shading
Built-in spoolie brush
Automatic twist design
Twenty-two shades included
No sharpening required

Pravana Chromasilk Vivids Long-Lasting Vibrant Color Magenta for Unisex Hair Color, 3 Ounce

Pravana Chromasilk Vivids Magenta Hair Color

4.7 (1,021 ratings)
PRAVANA 7501438381271 2.50 X 1.20 X 8.40 Inches 0.20 Pounds

Reviews for PRAVANA (PM Score)

9.8 PM Score
Buy on Amazon
  • It is easy to use, with no developer required
  • It gives hair artists everything they need to concoct, mix and create endless color palettes
  • Suitable for all hair types
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Larkin Supply 9.88 Yes Yes Yes

Pravana Chromasilk Vivids Magenta delivers an unapologetic, high-impact pop of color that stays vibrant without the hassle of a developer. I was immediately impressed by how much creative freedom this tube offers. Because it functions as a pure pigment, you can mix and concoct custom shades to build a truly personalized palette. It works beautifully across all hair types, making it a versatile staple for anyone from professional stylists to DIY enthusiasts. The application process feels incredibly straightforward since you aren't juggling complex ratios or chemical additives. For just over ten dollars, you get a concentrated, professional-grade tool that turns standard hair coloring into a customized art form.

What We Like
No developer required
Vibrant magenta pigment
Endless mixing possibilities
All hair types
Easy application

Punky Atlantic Blue Semi Permanent Conditioning Hair Color, Vegan, PPD and Paraben Free, lasts up to 35 washes, 3.5oz

Punky Atlantic Blue Semi-Permanent Conditioning Hair Color

PUNKY 014608514043 5.00 X 4.00 X 3.00 Inches 0.22 Pounds

Reviews for PUNKY (PM Score)

9.8 PM Score
Buy on Amazon
  • Semi Permanent Conditioning Hair Dye: Sail the ocean's depths with this oh-so-wave-y Atlantic Blue hair dye! Punky Atlantic Blue transforms and conditions hair for a soft & silky brand new look with zero commitments. A fun and great way to change color! Switch up your hairstyle now!
  • Non-Damaging & Conditions Hair: No need to add peroxide so this hair color is safe for all hair types. This will nourish strands, prevent breakage and over-drying, leaving hair silky soft, and healthy-looking. Go for fashionable hair color without hair damage!
  • Long-Lasting & Vibrant Hair Color: With color-enhancing Keratin Complex for a more lasting intense, vivid color. It fades in up to 35 shampoos, so you can try trendy colors and transform your style. Mix and match to multi-tonal hair, ombre, or holographic hues!
  • Easy To Use & Apply Hair Tint: Hair color made easy with Punky! Just apply the color evenly from hair roots to ends with a tinting brush, comb through and leave on approximately 15-30 minutes and then rinse out. Easy peasy! No need for expensive hair salon visits!
  • Trusted By Pros For Ultimate Hair Care: A leader in the hair color industry! Punky Colour continually works to bring you the brightest, boldest, most amped-up products and excellent customer service. Achieve head-turning looks using Punky Colour products and expert techniques!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Your Beauty Master 9.90 Yes Yes Yes

Most vivid hair dyes feel like a chemical assault on your strands, but Punky Atlantic Blue actually functions more like a deep conditioner than a traditional pigment. I was surprised to find that because this formula skips the peroxide entirely, it leaves hair feeling silky and soft rather than fried and brittle. The Atlantic Blue shade is incredibly striking, and the inclusion of a color-enhancing Keratin Complex helps maintain that intense, ocean-inspired vibrance for quite a while. You can easily experiment with ombre or holographic looks at home using a simple tinting brush without needing a professional salon appointment. It is a low-commitment, high-impact way to transform your style while keeping your hair healthy and nourished.

What We Like
Conditioning keratin complex
Zero peroxide required
Lasts 35 washes
Vegan formula
Non-damaging application

Punky Alpine Green Semi Permanent Conditioning Hair Color, Non-Damaging Hair Dye, Vegan, PPD and Paraben Free, Transforms to Vibrant Hair Color, Easy...

Punky Alpine Green Semi-Permanent Conditioning Hair Color

PUNKY 97461 5.00 X 4.00 X 3.00 Inches 0.30 Pounds

Reviews for PUNKY (PM Score)

9.8 PM Score
Buy on Amazon
  • Semi Permanent Conditioning Hair Dye: Look ultra-fine with Alpine! Punky Alpine Green Semi-Permanent Conditioning Hair Color will transform and condition your hair for a soft & silky brand new look with zero commitments. A fun and great way to change color!
  • Non-Damaging & Conditions Hair: No need to add peroxide so this hair color is safe for all hair types. This will nourish strands, prevent breakage and over-drying, leaving hair silky soft, and healthy-looking. Go for fashionable hair color without hair damage!
  • Long-Lasting & Vibrant Hair Color: With color-enhancing Keratin Complex for a more lasting intense, vivid color. It fades in up to 35 shampoos, so you can try trendy colors and transform your style. Mix and match to multi-tonal hair, ombre, or holographic hues!
  • Easy To Use & Apply Hair Tint: Hair color made easy with Punky! Just apply the color evenly from hair roots to ends with a tinting brush, comb through and leave on approximately 15-30 minutes and then rinse out. Easy peasy! Switch up your hairstyle now!
  • Trusted By Pros For Ultimate Hair Care: A leader in the hair color industry! Punky Colour continually works to bring you the brightest, boldest, most amped-up products and excellent customer service. Achieve head-turning looks using Punky Colour products and expert techniques!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
FIVE Stars 9.89 Yes Yes Yes

Ditch the permanent commitment and the inevitable hair damage that usually comes with a radical color change. Punky Alpine Green offers a vibrant, high-impact transformation that feels more like a deep conditioning treatment than a traditional dye. Because this formula skips the peroxide, it is incredibly gentle on all hair types, focusing on nourishing your strands rather than drying them out. I love that it incorporates a Keratin Complex to keep the color intense and vivid, lasting for up to 35 washes. It is remarkably simple to use at home. You just apply it with a brush, let it sit for about half an hour, and rinse. Whether you want a solid bold look or a subtle ombre effect, this delivers professional-grade results without the salon price tag.

What We Like
Conditioning keratin complex
Zero peroxide required
Lasts 35 washes
Vegan and PPD-free
Non-damaging formula

Punky Flamingo Pink Semi Permanent Conditioning Hair Color, Non-Damaging Hair Dye, Vegan, PPD and Paraben Free, Transforms to Vibrant Hair Color, Easy...

Punky Flamingo Pink Semi-Permanent Conditioning Hair Color

PUNKY 014608514128 5.00 X 4.00 X 3.00 Inches 0.15 Pounds

Reviews for PUNKY (PM Score)

9.8 PM Score
Buy on Amazon
  • Semi Permanent Conditioning Hair Dye: Achieve a head-turning flamingo pink hair dye! Punky Flamingo Pink gives you a rich, super vibrant, and vivid raspberry sorbet pink hair! Transform and condition hair for a soft & silky brand new look with zero commitments. Switch up your hairstyle now!
  • Non-Damaging & Conditions Hair: Achieve vibrant color and condition as it transforms! No need to add peroxide so this hair color is safe for all hair types. This will nourish strands, prevent breakage and over-drying, leaving hair silky soft, and healthy-looking. Go for fashionable hair color without hair damage!
  • Long-Lasting & Vibrant Hair Color: With color-enhancing Keratin Complex for a more lasting intense, vivid color. It fades in up to 35 shampoos, so you can try trendy colors and transform your style. Mix and match to multi-tonal hair, ombre, or holographic hues!
  • Easy To Use & Apply Hair Tint: Hair color made easy with Punky! Just apply the color evenly from hair roots to ends with a tinting brush, comb through and leave on approximately 15-30 minutes and then rinse out. Easy peasy! No need for expensive hair salon visits!
  • Trusted By Pros For Ultimate Hair Care: A leader in the hair color industry! Punky Colour continually works to bring you the brightest, boldest, most amped-up products and excellent customer service. Achieve head-turning looks using Punky Colour products and expert techniques!
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Your Beauty Master 9.92 Yes Yes Yes

You are standing in front of your bathroom mirror, ready to ditch your boring natural shade for something much more daring. Punky Flamingo Pink delivers a stunning, raspberry sorbet hue that feels more like a deep conditioning treatment than a traditional dye. Because this formula is completely non-damaging and requires zero peroxide, I wasn't worried about the usual post-color dryness or breakage. Instead, the keratin complex actually left my strands feeling silky and nourished. It is incredibly easy to apply at home with just a tinting brush, making that salon-quality vibrant look accessible without the high price tag. Whether you want a solid wash of color or a trendy ombre effect, this vegan formula stays vivid for up to 35 shampoos.

What We Like
Vibrant raspberry pink
Conditioning keratin complex
No peroxide required
Vegan and non-damaging
Easy home application

Ownest 2 PCS Eyebrow Soap Kit,Brows Styling Soap,Long Lasting Waterproof Smudge Proof Eyebrow Styling Pomade for Natural Brows, 3D Feathery Brows Make...

Ownest Eyebrow Styling Soap Kit

OWNEST 1316 6.61 X 3.74 X 0.67 Inches

Reviews for OWNEST (PM Score)

9.8 PM Score
Buy on Amazon
  • 【Natural and Full Brows】The eyebrows soap is a clear setting product that when brushed through the natural eyebrow adds thickness, volume and texture. It also nourishes and conditions the brows therefore promoting healthy hair growth. The eyebrow soap has even texture, create 3D natural and perfect eyebrows. It can make your makeup looks more.
  • 【Safe and Natural】This eyebrow soap product is made of mild and non irritating materials. The all-natural and organic formula is designed specifically for brows. It’s free from fragrance, color, and foaming agents, so it won’t lather up, cause irritation, or leave unwanted residue in your brows.
  • 【Long Lasting】This product can be used before using eyebrow pencil or eyebrow powder to help make eyebrow makeup last longer. Whether you have sparse brows that need a helping hand or you are rocking that bushy look, you can get fluffy brows.
  • 【Easy To Use】Dip an angled brush into the brow pomade. Outline and fill in any sparse areas in the brows, then blend with a spoolie to smooth out any harsh lines.
  • 【Brow Shaping Soap】Wild Eyebrow Shaping Soap, give you big and beautiful eyebrows and eyelashes naturally. Great for brow shaping, used to tame unruly brows and boost brow color. Make your face more stereo, perfect eyebrow dye cream choice.
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Ownest Beauty USA 9.84 Yes Yes Yes

You are rushing out the door for a morning meeting and realize your brow hairs are behaving more like unruly weeds than a polished arch. This Ownest eyebrow soap kit is exactly what you need to tame that chaos and achieve that coveted 3D feathery look. I found that the clear, even texture allows you to build volume and thickness without the heavy, artificial feel of traditional gels. Because the formula is organic and free from harsh fragrances or foaming agents, it feels incredibly gentle on the skin. It works beautifully as a base to lock in your pencil or powder, ensuring your shape stays smudge-proof and intact all day. Whether you are filling in sparse gaps or just want to fluff up a bushy brow, it delivers a natural, conditioned finish.

What We Like
Waterproof styling balm
Organic nourishing formula
3D feathery texture
Smudge-proof hold
Tames unruly hairs
#27

Clairol Nice'n Easy Permanent Hair Dye, Frost & Tip Hair Highlights Hair Color, Pack Of 3

4.6 (1,477 ratings)
CLAIROL 3614227347618 5.24 X 2.36 X 6.26 Inches 0.66 Pounds

Reviews for CLAIROL (PM Score)

9.8 PM Score
Buy on Amazon
  • Pecision blonde highlights
  • Frame your face or use for all over highlights
  • Maximum Lift
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Amazon.com 9.68 Yes Yes Yes

Diane Hair Coloring Kit – 7 Piece Set – DIY Color, Dye, Highlighting Supplies, 3 Tint Brushes, 2 Clips, 1 Tint Bowl, Clear Zip Storage Bag, D851

Diane Seven Piece Hair Coloring Accessory Kit

4.6 (3,096 ratings)
DIANE D851 6.50 X 2.50 X 9.00 Inches 0.31 Pounds

Reviews for DIANE (PM Score)

9.8 PM Score
Buy on Amazon
  • DIY HAIR COLOR KIT: The Diane Hair Coloring Kit includes the tools you need to dye your hair at home
  • COMPLETE SET: You’ll get 3 tint brushes, 2 hair clips, 1 mixing bowl, and a clear bag with zipper closure to safely store your supplies
  • VARIOUS COLORING NEEDS: These accessories can be used for dying, highlighting, mixing your color, and applying the dye to your hair. Hair dye, gloves, and caps are sold separately
  • TOP BEAUTY BRAND: Diane is a lighthearted, affordable beauty brand for women and men of all ethnicities. Diane encourages people of all ages to add elements of fun and experimentation to their beauty routine
  • CUSTOMER SATISFACTION: If for any reason, you’re not 100% satisfied with your purchase, let us know and we’ll replace or refund your order
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
ePrimeTime 9.79 Yes Yes Yes

The snap of a clear, zippered storage bag provides the first hint that this kit is designed for organized, mess-free beauty sessions. Instead of hunting through cluttered drawers for mismatched tools, you get a curated seven-piece collection that covers every stage of a home salon experience. The set provides three tint brushes for precise application, two sturdy clips to section off hair, and a dedicated mixing bowl to prep your formula. It is the perfect foundational setup for anyone looking to tackle DIY highlights or full-color transformations without the professional salon price tag. Just remember to grab your preferred dye, gloves, and caps separately, as this kit focuses entirely on the essential application hardware.

What We Like
Seven piece set
Three tint brushes
Mixing bowl included
Zippered storage bag
Sectioning hair clips

Revlon Colorstay Eyebrow Pencil Creator with Powder & Spoolie Brush to Fill, Define, Sculpt, Shape & Diffuse Perfect Brows, Grey Brown (640) 0.23 oz

Revlon Colorstay Eyebrow Pencil Creator Kit

4.6 (2,471 ratings)
REVLON 309970035600 0.50 X 1.94 X 6.75 Inches 0.01 Pounds

Reviews for REVLON (PM Score)

9.8 PM Score
Buy on Amazon
  • CUSTOMIZE YOUR EYEBROW LOOK: This eyebrow makeup kit features a micro eyebrow pencil with an ultra-precise tip, that draws hair-like strokes for natural looking eyebrows
  • EXPERT SHAPING: This eyebrow makeup kit also includes a velvety brow powder that shapes the brows and adds fullness. While the brush grooms hairs, blends, and diffuses color
  • LONGLASTING EYEBROW MAKEUP: This eyebrow pencil wears for up to 16 hours. Enjoy smudge proof, waterproof eye makeup all day
  • AVAILABLE IN TEN NATURAL SHADES: Personalize your look with 10 buildable shades that go from subtle to bold
  • LIVE BOLDLY WITH REVLON MAKEUP: Revlon has the high-quality, high-pigment, bold makeup you need to be yourself. Create any look—day to night, weekday to weekend—with our longwear color eyeshadows, eyeliners, matte or shiny lipsticks, and more
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
Hodge Podge Shop 6.35 Yes Yes Yes

Most people settle for heavy, blocky brows that look artificial, but the Revlon Colorstay Eyebrow Pencil Creator offers a much more sophisticated way to sculpt your face. I found that the micro pencil tip is a game-changer for those of us who need to draw individual, hair-like strokes rather than just coloring in a shape. The kit is surprisingly comprehensive, pairing that precision pencil with a velvety powder that adds instant fullness without looking muddy. Because it is waterproof and smudge-proof, the color actually stays put for up to 16 hours, which is essential for a busy workday. Using the included spoolie to diffuse the pigment ensures your transition from day to night looks seamless and natural rather than staged.

What We Like
Ultra-precise micro tip
Velvety brow powder
16-hour wear
Waterproof formula
Built-in spoolie brush
#30

Schwarzkopf Professional Blondme, Blonde Toning, Sand, 2.1 Ounce

4.5 (2,003 ratings)
BLONDME 4045787241891 2.00 X 2.00 X 5.90 Inches

Reviews for BLONDME (PM Score)

9.7 PM Score
Buy on Amazon
  • Contains support polymers
  • All Blonde toner can be mixed together to create their own individual looks
  • Potential for infinite creativity
SELLER SELLER SCORE AMAZON FULFILLED PRIME FREE SHIPPING
BeautyLuxx 9.80 No No No
Buying Guide

A Guide to Selecting the Best All Hair Color

A Guide to Selecting the Best All Hair Color

Understanding Color Formulations: Permanent vs. Semi-Permanent

The first and most critical decision in your shopping journey is determining the level of commitment required. Permanent hair color uses an oxidative process, typically involving ammonia or a substitute, to open the hair cuticle and deposit pigment deep into the cortex. This is the gold standard for total gray coverage and significant lightening. However, because it alters the hair structure, it requires more maintenance and post-color care.

If you are looking for a temporary change, semi-permanent or demi-permanent colors are your best bet. These products sit primarily on the surface of the hair shaft. They offer incredible shine and can refresh faded tones without the commitment of regrowth lines. They are ideal for those who experiment with seasonal trends or want to tone down brassiness without permanent structural changes.

Tone, Level, and Undertones

Coloring hair is not just about picking a shade from a box. It is about understanding the science of color theory. Hair color is measured in 'levels,' ranging from 1 (black) to 10 (lightest blonde). Before buying, you must identify your current level. If you attempt to apply a Level 8 blonde over Level 4 brunette hair, you will not achieve the desired result. You will simply end up with stained, ineffective pigment.

Furthermore, you must account for undertones. If your hair tends to pull orange or brassy, look for 'ash' or 'cool' toned products to neutralize those warm pigments. If your hair looks dull or washed out, 'warm' or 'golden' tones can add much-needed vibrancy. Understanding whether you need to neutralize (using opposites on the color wheel) or enhance a tone is the key to professional-looking results.

Ingredient Integrity and Hair Health

Modern hair color technology has moved far beyond harsh, damaging chemicals. When reviewing products, look for formulations enriched with nourishing agents like argan oil, keratin, or botanical extracts. These ingredients act as a buffer, helping to seal the cuticle during and after the coloring process. For those with highly sensitive scalps, seek out ammonia-free formulas. While ammonia is effective at opening the cuticle, ammonia-free alternatives provide a gentler experience that is often more pleasant during the application process.

The Role of Developers and Kits

A complete coloring system usually requires a developer (the peroxide agent). High-volume developers lift color more aggressively but can be more taxing on the hair, whereas low-volume developers deposit color more subtly. When choosing a kit, ensure it includes everything necessary for a seamless application—brushes, bowls, and gloves—to prevent uneven distribution. An uneven application is the primary cause of 'hot spots' or splotchy color, so the quality of the application tools included in your selection is just as important as the pigment itself.

Decision Logic Summary

To make your final selection, follow this logic: If you have significant gray hair and want a long-term change, choose a permanent, ammonia-free formula with a matching level. If you want to experiment with a trendy shade or refresh your current color, opt for a demi-permanent gloss. Always prioritize products that include conditioning agents to ensure your hair remains soft and manageable after the chemical process is complete.

Ready to choose?

Jump back to our ranked picks or compare the shortlist side by side.

Frequently Asked Questions

Quick answers about All Hair Color before you buy.

Look for undertones. Cool skin tones pair best with ash or platinum shades, while warm skin tones shine with golden, copper, or honey hues. Neutral tones can typically carry both.

While most permanent dyes involve a chemical process that can cause slight dryness, choosing ammonia-free formulas or products enriched with oils and proteins can significantly minimize breakage and maintain moisture.

Longevity depends on the type of dye used. Permanent color can last several months with touch-ups, whereas semi-permanent and demi-permanent options usually fade within 6 to 24 washes.

Permanent color provides total coverage and long-lasting results. Demi-permanent offers more shine and blends grays without a harsh regrowth line. Semi-permanent is a temporary stain that washes out quickly.

Use sulfate-free, color-safe shampoos, rinse with cool water to seal the cuticle, and minimize heat styling and frequent washing.

Yes, but you must be careful with color theory. Applying a lighter shade over a darker dye won't work. You may need to lift the existing color first to achieve the desired result.

For most people, a root touch-up is necessary every 4 to 8 weeks, depending on how quickly your natural hair grows and how much contrast there is between your roots and your color.

Bleached hair is more porous and fragile. It is highly recommended to use a depositing toner or a semi-permanent color rather than a high-lift permanent dye to avoid further structural damage.
Research & Insights

Our Analysis of All Hair Color

3,831,817 Reviews Analyzed
500 Products Evaluated
7.6 Avg PM Score
10 Brands Ranked

Top 10 All Hair Color Brands on Amazon

Share of top-ranked products by brand, from our editorial analysis.

  1. 01 Clairol 41 (14.3%)
  2. 02 Garnier 41 (14.3%)
  3. 03 Just For Men 40 (13.9%)
  4. 04 L’oréal Paris 34 (11.8%)
  5. 05 Age Beautiful 27 (9.4%)
  6. 06 Punky 24 (8.4%)
  7. 07 Manic Panic 23 (8%)
  8. 08 Hjl Hair Joy Love 22 (7.7%)
  9. 09 Oetuiow 19 (6.6%)
  10. 10 Nyx Professional Makeup 16 (5.6%)

What Our Analysis Found

We've carried out a comprehensive analysis of 3,831,817 reviews on All Hair Color, using our selection criteria to identify the best options in the hair care products. Our findings reveal that most customers typically select All Hair Color priced around $15.42.

Our team of expert editors reviewed these high-quality items and handpicked the top 30 All Hair Color for your consideration..

We are dedicated to assisting our users in finding the right color Products based on their needs, saving them considerable time when choosing which All Hair Color to buy. We take pride in the number of satisfied users we've helped through our thorough and insightful reviews.

Side by Side

Comparison Table

Compare the top 30 picks at a glance — select a column to sort.

# Product Brand PM Score Rating Where to Buy
1 Anastasia Beverly Hills Brow Wiz in Caramel Anastasia Beverly Hills 9.9 4.7 (21,914) Buy on Amazon
2 Maybelline New York Ultra Slim Defining Eyebrow Pencil Maybelline New York 9.9 4.6 (16,092) Buy on Amazon
3 L'Oreal Paris Excellence Creme Light Brown Hair Color L’Oréal Paris 9.9 4.6 (49,730) Buy on Amazon
4 Garnier Nutrisse Almond Creme Dark Natural Blonde Hair Color Garnier 9.9 4.6 (31,116) Buy on Amazon
5 e.l.f. Instant Lift Dual-Sided Brow Pencil e.l.f. 9.9 4.6 (30,134) Buy on Amazon
6 NYX Professional Makeup Micro Brow Pencil in Ash Blonde NYX PROFESSIONAL MAKEUP 9.9 4.6 (53,801) Buy on Amazon
7 Just For Men Shampoo-In Color Darkest Brown Just for Men 9.9 4.5 (12,089) Buy on Amazon
8 Naturtint Dark Brown Ammonia Free Root Retouch Naturtint 9.9 4.5 (10,207) Buy on Amazon
9 ANGIEHAIE Micro 4 Point Eyebrow Definer Pen ANGIEHAIE 9.9 4.8 (1,437) Buy on Amazon
10 Dr. Bronner’s Baby Unscented Pure-Castile Liquid Soap Dr. Bronner's 9.9 4.8 (1,410) Buy on Amazon
11 Clairol Natural Instincts Medium Brown Demi-Permanent Hair Color Clairol 9.9 4.4 (17,902) Buy on Amazon
12 SoftSheen-Carson Dark and Lovely Sun Kissed Brown Hair Color Soft-Sheen Carson 9.9 4.4 (13,732) Buy on Amazon
13 L’Oréal Paris Feria Platinum Bounce Bond Care Lightening System L’Oréal Paris 9.9 4.4 (21,085) Buy on Amazon
14 Herbatint Mahogany Chestnut Permanent Haircolor Gel Herbatint 9.9 4.4 (10,720) Buy on Amazon
15 Lime Crime Unicorn Hair Dye in Sour Candy Pink Lime Crime 9.9 4.4 (11,570) Buy on Amazon
16 John Frieda Precision Foam Color Dark Chocolate Brown John Frieda 9.9 4.4 (12,872) Buy on Amazon
17 MANIC PANIC Pretty Flamingo Pink Hair Dye Two Pack MANIC PANIC 9.9 4.4 (19,145) Buy on Amazon
18 Arctic Fox Transylvania Semi-Permanent Jet Black Hair Dye ARCTIC FOX 9.9 4.4 (84,023) Buy on Amazon
19 L'Oréal Paris Unbelieva-Brow Tinted Brow Gel L’Oréal Paris 9.8 4.1 (14,065) Buy on Amazon
20 Clairol Professional Hyaluronic Acid Face Serum Clairol Professional 9.8 4.7 (1,654) Buy on Amazon
21 ybf Beauty Automatic Pressure-Sensitive Eyebrow Pencil ybf 9.8 4.7 (2,136) Buy on Amazon
22 Pravana Chromasilk Vivids Magenta Hair Color Pravana 9.8 4.7 (1,021) Buy on Amazon
23 Punky Atlantic Blue Semi-Permanent Conditioning Hair Color Punky 9.8 4.0 (27,483) Buy on Amazon
24 Punky Alpine Green Semi-Permanent Conditioning Hair Color Punky 9.8 4.0 (27,480) Buy on Amazon
25 Punky Flamingo Pink Semi-Permanent Conditioning Hair Color Punky 9.8 4.0 (24,895) Buy on Amazon
26 Ownest Eyebrow Styling Soap Kit Ownest 9.8 4.0 (13,923) Buy on Amazon
27 Clairol Nice'n Easy Permanent Hair Dye, Frost & Tip Hair Hig Clairol 9.8 4.6 (1,477) Buy on Amazon
28 Diane Seven Piece Hair Coloring Accessory Kit Diane 9.8 4.6 (3,096) Buy on Amazon
29 Revlon Colorstay Eyebrow Pencil Creator Kit REVLON 9.8 4.6 (2,471) Buy on Amazon
30 Schwarzkopf Professional Blondme, Blonde Toning, Sand, 2.1 O BlondMe 9.7 4.5 (2,003) Buy on Amazon