Best True North Baits in 2026

More and more species of fish are using the (invasive) Goby as a main food source due to their abundance and relative ease to capture. Our 2″ Jr. Goby perfectly mimics a juvenile Goby that’s easy for any fish to scoop up as a snack! Scent infused, super soft plastic and available in standard or custom colours. 2″ long, 8 pk.

If you want to cover all of your bases and have a little bit of everything, the Panfish Pack is for you! Ranging from 1″ – 2″ these packs are loaded with 40 of the nicest panfish plastics you’ll ever see!

40 PIECES!! Huge assortment of baits! Includes all our most popular panfish plastics!

ALL BAITS HANDMADE IN ONTARIO!

The TNB M’eh Fly was created from on-the-water experience and modeled around what trophy Lake Simcoe Jumbo Perch were feeding on and spitting out as we caught them! Our Mini M’eh Fly replicate a Burrowing Mayfly Nymph that hatch from the lake bottom that fish love to gobble up in large quantities! 2″ long, scent infused, super soft plastic. 6 pk.

Super soft plastic, scent infused

Custom designed

The TNB M’eh Fly was created from on-the-water experience and modeled around what trophy Lake Simcoe Jumbo Perch were feeding on and spitting out as we caught them! Our Mini M’eh Fly replicate a Burrowing Mayfly Nymph that hatch from the lake bottom that fish love to gobble up in large quantities! 2″ long, scent infused, super soft plastic. 6 pk.

Super soft plastic, scent infused

Custom designed

The TNB Mirage Minnow is an instant classic! The universal “baitfish” shape and thin finesse tail perfectly imitate a baitfish. “Rip jig” on your favourite head for Walleye, shake it on a dropshot rig for Smallies, toss it weightless on a worm hook for a soft jerkbait action… are just a few rigging possibilities with this super versatile bait!

HANDMADE IN ONTARIO using the best plastic available!

SUPER SOFT, DURABLE bait that will last! Scent infused.

Small hook... BIG results. Poured on a superior Gamakatsu hook, the TNB Mini Tube Heads are the obvious choice when it comes to finesse tube heads! Our heads are designed to fit your favourite 2 to 2.75" finesse tubes perfectly. Our short shank hooks significantly increase your landing percentage and the 60-degree angle of the hook eye will help face the head slightly "up" which helps to both decrease the number of snags & increase the number of hook ups! 4 per pack

HANDMADE IN ONTARIO on Gamakatsu hooks!

THE BEST mini tube hook available! **tubes not inculded**

The TNB Mini M’eh Fly was created from on-the-water experience and modeled around what trophy Lake Simcoe Jumbo Perch were feeding on and spitting out as we caught them! Our Mini M’eh Fly replicate a Burrowing Mayfly Nymph that hatch from the lake bottom that fish love to gobble up in large quantities! 1.3″ long, scent infused, super soft plastic. 8 pk.

Super soft plastic, scent infused

Another member of the True North Series of custom baits, the TNB ‘Lil Squirt was designed to mimic a wax worm (maggot-type worm). Measuring in at only 1.8″ long yet sporting a healthy “Dad-bod” core, these beefy little guys will be sure to trigger those hungry fish! The snack that eats like a meal…. get your hands on these for some good eats back at home! Super Soft plastic. Scent infused. 8 per pack.

Super soft plastic, scent infused

At TNB we decided to raise a little HELL…..GRAMMITE and add another member to the True North Series of custom designed baits! Measuring in at 3.3″ long, poured using our super soft blend and scent infused these appendage-filled little beauties are going to make quite the splash this year! Use these on a dropshot or Ned rig and be prepared for one “hell” of a fight! Super soft plastic, scent infused. 5 pk

8 SEGMENTS LIFELIKE LURES: Designed with 8 segment multi-jointed body, TRUSCEND fishing lure can sink slowly and move flexible in water. In addition, life-like swimming actions make it attracting more catches and provoking predator fish to strike.

HIGH SIMULATION: With 3D realistic looking eyes and pearl powder coating, this swimbait appears very delicate and vivid that looks like a real fish. A perfect fishing bait that easily cheats the target fishes.

BASS VIBRATION: Made of high-quality ABS material and equipped with built-in rattle, this vibe lure can continuously emit the fish sound wave to during the swimming to provoke the feeding urge of the fishes and induce them to attack.

HANDY ICE FISHING SLED – The Shappell Jet Ice Fishing Sled makes it easy to tow your ice fishing gear. A great handy ice sled for hauling your stuff onto the ice. It will protect your gear and not weigh you down while pulling.

MULTI-PURPOSE UTILITY CART – Tow everything from ice gear, firewood, traps, or feed in this extra-large ice-fishing sled. It’s a great multi-purpose utility sled for ice fishing, hunting deer, wood, fishing gear, and accessories.

EASY TO LUG YOUR STUFF – This ice fishing sled with rope allows for easy hand tow, to lug your stuff to and from the honey hole. Perfect to float a deer across the terrain and haul gear with its specially contoured hull.

GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait

UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko

PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it

Provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish

A favorite of tournament anglers through the years

Try holding this bait and keeping the tail from dancing for irresistible action

The adrenaline-pumping X-rap slashbait has Xtreme attitude with its hard-cutting, aggressive darting action

Running depth: 3-8 feet

Weighs .4375 Oz

Floating Diver

Brilliant internal 3D prism

Newest generation of Yo-Zuri's Proven Crystal Minnow

GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait

UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko

PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it

A solid body

A thin spear-tail

Designed for enticing crappie

BERKLEY CHOPPO FRESHWATER TOPWATER BAIT: A specialized top water lure, the Berkley Choppo is easy to use and designed to deliver explosive top water action.

ENTICING ACTION: Designed with precise balance, the Choppo's action begins immediately and swims straight at a variety of speeds. Chunk and wind the lure around cover and in open water for serious waking action.

DURABLE, CUPPED PROPELLER TAIL won't melt in your tackle box, and the enhanced surface area provides more sounds and spray. Even when worked at slower speeds, this lure creates a major disturbance.

Country Of Origin : United States

The Package Height Of The Product Is 1.25 Inches

The Package Length Of The Product Is 6 Inches

Soft plastic bait Presents a very subtle life-like action that even highly pressured fish can't resist

Unique hook slot that provides better hook-ups

Tougher than similar baits

Soft plastic bait Presents a very subtle life-like action that even highly pressured fish can't resist

Unique hook slot that provides better hook-ups

Tougher than similar baits

2 realistic pinchers

Long, slender body engineered to create turbulence

Pack of 7

Soft plastic bait Presents a very subtle life-like action that even highly pressured fish can't resist

Unique hook slot that provides better hook-ups

Tougher than similar baits

Soft plastic bait Presents a very subtle life-like action that even highly pressured fish can't resist

Unique hook slot that provides better hook-ups

Tougher than similar baits

2 realistic pinchers

Long, slender body engineered to create turbulence

Pack of 7

Soft plastic bait Presents a very subtle life-like action that even highly pressured fish can't resist

Unique hook slot that provides better hook-ups

Tougher than similar baits

Soft plastic bait Presents a very subtle life-like action that even highly pressured fish can't resist

Unique hook slot that provides better hook-ups

Tougher than similar baits

Country Of Origin : United States

The Package Height Of The Product Is 1.25 Inches

The Package Length Of The Product Is 5 Inches

Provides the perfect combination of a solid body and a thin spear tail for enticing crappie and other game fish

A favorite of tournament anglers through the years

Try holding this bait and keeping the tail from dancing for irresistible action

4" SENKO GREEN PUMPKIN MAGIC (10 PACK)

4" SENKO GREEN PUMPKIN MAGIC (10 PACK)

4" SENKO GREEN PUMPKIN MAGIC (10 PACK)