Best Generic Face Serums in 2026

1-fluid ounce bottle of Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum to deliver higher hydration levels for skin that glows day after day

Contains hyaluronic acid, a hydrator found naturally in the skin, attracts moisture and locks it in. Plus, the gentle hydrating formula is both oil-free and non-comedogenic, so it won't clog pores

Unique face serum formula helps you achieve a fully hydrated complexion that stay smooth, supple, and glows from within

[ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.

[ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.

[ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.

Our most popular dermatologist-recommended serum innovations in a skincare set containing Mineral 89 and Mineral 89 Eyes to strengthen and hydrate

Mineral 89 daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide. Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients

Minéral 89 Eyes Hyaluronic Acid Eye Gel hydrates, brightens, and smooths fine lines around the delicate eye area in a comforting gel cream texture for a brighter and rested look

[ RETINOL SERUM FOR FACE ] Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin and Hyaluronic Acid to help retain skin’s natural moisture, and Niacinamide to help calm skin.

[ SMOOTH TEXTURE ] Lightweight serum with a gel texture and a non-greasy feel. If layering with an eye cream or facial moisturizer, apply Skin Renew Retinol Serum in a thin layer and allow to fully absorb into skin before applying additional products.

[ GENTLE ON SKIN ] Fragrance free, non-comedogenic, and non-irritating formula. As retinol can cause sun sensitivity, please apply Skin Renewing Retinol Serum at night or wear a facial moisturizer with at least SPF 30 sunscreen if wearing during the day.

OVERNIGHT RETINOL TREATMENT: Improve the look of collagen-depleted skin with this encapsulated night serum, sealed tight for optimal freshness. Powered by concentrated pure RoC Retinol & a bio-derived antioxidant with 2X the effectiveness of Vitamin E.

PROVEN RESULTS: This lightweight fluid drenches skin & dries to a silky finish. In a clinical study, 97% had smoother skin after 1 night. Skin was 63% more hydrated after 1 week & visibly firmer by 30% after 4 weeks. Dermatologist tested. Fragrance-free.

ANTI-AGING FORMULAS: Whether you're looking for a solution for deep wrinkles, fine lines, dark circles, crow's feet, uneven skin tone or dry skin, we have an anti-aging formula that's right for you.

[ ANTIOXIDANT BENEFITS ] Formulated with 10 percent l-ascorbic acid, the purest form of vitamin C, to help brighten the complexion and promote more even skin tone. Protective packaging helps prevent oxidation and maintain product performance.

[ HYDRATING SERUM ] Formulated with Hyaluronic Acid to help improve skin tone, texture, and hydration for a healthy looking, radiant complexion.

[ LIGHTWEIGHT TEXTURE ] This serum for face has a gel texture with a non-greasy feel. If layering with an eye cream or facial moisturizer, apply CeraVe Vitamin C Serum in a thin layer and allow to fully absorb into skin before applying additional products

Ultra Hydrating Face Serum - The secret to more radiant skin is providing it with the much-needed hydration. Poppy Austin's pure hyaluronic acid serum for face helps moisturise your skin from the outer to the deeper layers, delivering instantly dewy and glowing skin. It's formulated with the highest quality ingredients, including pure, vegan 5% hyaluronic acid, vitamin c, and green tea, reviving your face with skin-saving antioxidants while protecting it from free radicals.

Safe for All Types of Skin - A botanically derived infusion of naturally-occurring ingredients, our hyaluronic acid pure hydrating serum is safe and suitable for all types of skin, including dry skin, sensitive skin, and oily skin. Ideal for dry or combination-type skin, this hyaluronic acid moisturiser reduces the look of fine lines, wrinkles, and dark spots, making your skin appear healthier. It enhances the skin's natural elasticity, resulting in a youthful complexion.

Visible Results within Weeks - After 10 days of use, 87% of users said their skin looked firmer, while 81% reported fewer fine lines. That's because our unique formulation of anti-aging ingredients nourishes the skin from deep within. Instantly refresh sun-damaged skin with our anti-ageing serum infused with vitamin C, green tea, and 5% hyaluronic acid. This hyaluronic serum is free from artificial fragrances, fillers, parabens, alcohol, and silicone.

Rejuvenating retinol face serum joins forces with soothing hyaluronic acid to reduce the appearance of fine lines and wrinkles, fade the look of age spots, and smooth the skin — for a youthful glow.

All of our facial skin care products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Apply dark spot corrector on clean, dry skin. Apply 3-5 drops to face, neck, and décolleté. For best results, follow with a moisturizer. Use sunscreen daily, as retinol increases sun sensitivity.

✨ 𝐀𝐍𝐓𝐈-𝐀𝐆𝐈𝐍𝐆 𝐑𝐄𝐓𝐈𝐍𝐎𝐋: Fight fine lines and crow's feet with our eye wrinkle serum. Retinol promotes collagen product to visibly diminish signs of aging

🧬 𝐒𝐂𝐈𝐄𝐍𝐂𝐄 𝐁𝐀𝐂𝐊𝐄𝐃: We've included argireline which has been scientifically proven to boost collagen and penetrate deeper into fine lines. Lift the look of your eyes by both preventing new lines and filling current ones.

🚀 𝐀𝐌𝐈𝐍𝐎 𝐀𝐂𝐈𝐃 𝐁𝐎𝐎𝐒𝐓𝐄𝐃: Our under eye cream has 53 amino acids in its formula. These amino acids boost normal skin functions and promote skin moisture and skin radiance.

YOU NEED MORE THAN A PIMPLE CREAM - In addition to 2.5% Benzoyl Peroxide, Proactiv Repair contains Allantoin, an extract helps moisturize and promotes the look of healthy-looking skin.

COMPLETE ACNE SPOT TREATMENT - Our light, oil-free treatment treats blemishes, help prevent future breakouts and is safe for spot treatment or your entire face.

BECAUSE IT WORKS - Your days of applying acne spot treatment cream and crossing your fingers are over. This allover acne treatment solution won't just treat today; it treats your everyday.

[ NIGHTLY EXFOLIATING TREATMENT ] Consistent, gentle exfoliation can help improve visible signs of aging, including dullness and discoloration. Lactic and Glycolic Acids are chemical exfoliants, which feel less harsh than physical ones like face scrubs.

[ ANTI AGING SERUM FOR FACE ] With Lactic and Glycolic Acids to help minimize the appearance of fine lines, dark spots and pores. Contains Licorice Root Extract to help visibly brighten skin and Hyaluronic Acid to help retain skin's natural moisture.

[ GENTLE SKIN CARE ] This hydrating facial serum should be applied in the evening to clean skin. Apply a thin layer and allow to dry before applying CeraVe Night Cream. To protect skin from sun exposure, use CeraVe Face Lotion with SPF 30 during the day.

Anti-aging serum: Repair wrinkles, redensify skin and resurface skin texture with this anti-wrinkle serum; Immediately after using this face serum, complexion is more radiant – in one week of use, skin texture appears smoother and skin tone is more even

Formulated with Hyaluronic Acid and Pro-Xylane, this luxurious, lightweight facial serum helps transform the look of aging skin by working both on skin’s surface and penetrating skin’s surface

With Revitalift skincare you can add an anti-aging benefit to any step of your skin care; gently exfoliate with Revitalift daily facial cleanser, treat with Revitalift Triple Power Face Serum and moisturize with Triple Power Day Cream

ANTI-AGING FORMULA: Our unique anti-aging cream is specially formulated with the optimal balance of 12% Glycolic Alpha Hydroxy Acid (AHA) and a ph level of 3.8. Glycolic Alpha Hydroxy Acid (AHA) is an ingredient derived from natural sugar cane which helps reduce the appearance of lines and wrinkles for a younger looking you.

HEALTHY & RADIANT SKIN: It works naturally to gently lift away dead skin cells so new healthy skin can emerge and reduce the appearance of lines and wrinkles. Immediately your skin will feel smooth, fresh and healthy and over time, you will see a more radiant, even skin tone.

THE POWER OF OUR INGREDIENTS: At Alpha Skin Care, we spent decades researching and formulating our products. We follow one simple truth – to use essential, natural ingredients with clinically-proven results to reveal healthy, younger-looking skin.

VITAMIN C AND HYALURONIC ACID SERUM FOR FACE: Tighten, brighten, and smooth aging, acne-prone, or sun-damaged skin with an award-winning Vitamin C facial serum.

UNIQUE VITAMIN C SKINCARE: Our anti-aging serum features a stable, non-oxidizing, and gentle form of Vitamin C with a natural yellow tint that repairs and soothes skin without irritation.

HYDRATING SERUM FOR FACE: Mad Hippie Vitamin C serum with skin-plumping hyaluronic acid is formulated with Vitamin E and Ferulic Acid for a compounding antioxidant effect.

Dual Essence: The Advanced Snail Radiance Dual Essence contains 2 different essences that are dispensed simultaneously when pressed upon. The clear essence offers elasticity and moisturizing benefits while the cream essence improves the skin's barrier and radiance.

Lightweight Hydration: The essence delivers hydration deelpy into the skin without leaving a sticky residue, making it an optimal essence to add to your daily routine. Make sure to mix the two textures well before application to maximize benefits.

Key Ingredients: 74.3% triple snail complex- land snail, black mucin, golden shell mucin, and 5% niacinamide (also known as Vitamin B3), this essence locks hydration in skin to improve the complexion and boost the skin's radiance.

This product is non-sealed

1.7-ounce container of Aveeno Calm plus Restore Oat Gel Facial Moisturizer for sensitive and irritated, dry skin to instantly hydrate, soothe and replenish skin's moisture barrier while leaving it resilient

This product is non-sealed

BRIGHT IDEA VITAMIN C SERUM: This lightweight gel formula brightens skin, diminishes the look of dark spots, plus boosts elasticity for a next-level glowing result. xt-level glowing result.

CLINICAL GRADE VITAMIN C + TRI-PEPTIDE SERUM: Highly potent Vitamin C (3-O-Ethyl Ascorbic Acid) is the most effective, non-irritating form of vitamin C that visibly plumps and brightens skin. A patented signal tri-peptide that visibly boosts skin’s natural elasticity.

FORMULATED FOR ALL SKIN-TYPES: This formula works for all skin types including normal, combination, and oily skin. 90% saw a visible overall improvement in skin after two weeks. Reduces the look of Dark spots in 28 days.

HYALURONIC ACID NIGHT SERUM CAPSULES: A perfect dose of our fastest-acting Hyaluronic Acid, proven to draw moisture from within skin to the surface for maximum plumping power. In just 1 night, 100% had visibly plumper skin & 2X boost in hydration levels.

PROVEN RESULTS FOR WOMEN & MEN: In a clinical study, 100% had visibly reduced lines & wrinkles after 1 week. After 4 weeks, 91% had firmer-looking skin, and 90% said this product delivered better results than expected from skincare. Fragrance & Paraben Free. Derm-Tested.

ANTI-AGING FORMULAS: Whether you're looking for a solution for deep wrinkles, fine lines, dark circles, crow's feet, uneven skin tone or dry skin, we have an anti-aging formula that's right for you.

EMERGENCY RELIEF: This invisible benzoyl peroxide spot treatment contains a powerful dose of microcrystal benzoyl peroxide to target acne-causing bacteria inside pores to clear up acne blemishes.

YOU NEED MORE THAN A PIMPLE CREAM: Proactiv's benzoyl peroxide acne treatment is designed to unclog pores and is specially formulated to help absorb excess oil and clear emergency blemishes fast.

PERFECT FOR ON THE GO: Unexpected blemishes can happen any time, so this pocket-sized gel can go wherever you do.

OUR PEPTIDES SERUM BOASTS NIACINAMIDE AND HYALURONIC ACID to smooth away wrinkles and improve elasticity for a stunningly youthful glow. In addition to being an anti-aging skincare must-have ingredient and skin plumper Peptides are touted as natural healing agents! Our proprietary peptide complex which the skin’s natural production of collagen reducing the appearance of wrinkles and fine lines & leading.

OUR POTENT MATRIXYL 3000 SIGNALS YOUR SKIN TO INCREASE collagen production for firmer more youthful looking skin. Promotes smooth younger-looking skin with Matrixyl synthe’7 and 1. Argireline helps relax facial muscles and discourages formation of new lines. Let this nutrient rich serum nourish your skin from inside out so your skin can feel vibrant hydrated and healthy looking.

CREATES SMOOTHER AND TIGHTER SKIN with our powerful ARGIRELINE peptide also known as the natural treatment. Our fragrance-free moisture rich (non-greasy)serum with collagen and elastin plumps and renews skin leaving it smooth and more elastic.

Brightening & Tightening Eye Cream: Achieve youthful and healthy looking complexion! Diminish the appearance of dark circles and puffiness, and reduce fine lines around the eyes while moisturizing the skin.

Lightweight, like Lotion: Not the typical thick eye cream, the Snail Peptide Eye Cream is a lightweight lotion-like texture that is easy to apply and does not feel sticky or thick on the skin. A great product to also apply to the smile lines, forehead, and neck- wherere ever you wish to firm!

Key Ingredients: 73.7 Snail Mucin (Snail Secretion Filtrate) rejuvenates the skin, 2% Niacinamide helps lighten the appearance of dark circles, 5 Peptides Complex and Adenosine help firm skin and reduce wrinkles and fine lines.

EFFECTIVE DARK SPOT CORRECTOR WITH PROFESSIONAL INGREDIENTS: Our advanced formula contains Arbutin and 4-Butylresorcinol which remove hyperpigmentation and dark spots. In addition, it includes Niacinamide, Kojic Acid, Licorice Root Extract, and Vitamin C to visibly even skin tone and reduce the appearance of various types of spots such as Dark Spots, Sun Spots, Age Spots, and Brown Spots.

FOR FACE AND BODY: Apply our dark spot corrector to any part of your body that has hyperpigmentation, including your face, arms, legs, inner thighs, knees, and elbows, for visible improvements in skin tone and reduction of dark spots, age spots, sun spots, and post-acne marks.

SAFE AND GENTLE FORMULA: Our dark spot remover serum is gentle and safe for all skin types, as well as compatible with other skincare products. We use only the safest and healthiest ingredients, and our professional research and development ensures fast and radical effects.

UPGRADED RETINOL & HERBAL EXTRACT - Achieve radiant skin with this new version of retinol & exclusive molecular technology! This skin renewing retinol serum quickly sinks into the skin to activate cell turnover. With herb & plant extracts such as Witch hazel, Jojoba, and Aloe vera, your skin is provided with great nutrients for cell regrowth. Provitamin B5, Vitamin C & E, and sodium hyaluronate protect your skin cells from free radical damage, for effective antioxidants and anti-aging.

VISIBLY REDUCE WRINKLES IN 4 WEEKS - Proven in trials by dermatologists and our customers, facial lines and wrinkles can be visibly reduced after only 4-8 weeks, leaving your skin refreshed and rejuvenated! +1HEROLABS retinol wrinkle serum is the top choice of retinol anti-aging fans. Based on the exclusive Retinol formula with Provitamin B5 added, this serum has great SOD activity, significantly delays cellular aging, promotes collagen production, and achieves visible wrinkle smoothing.

GLOWING SKIN WITHOUT SPOTS & DULLNESS - Whether you're looking for a solution for dark spots, sunspots, pregnancy marks, or other acquired skin blemishes, we have a spot-correcting formula that's right for you! Our retinol serum has premium retinol and vitamin c, which work in perfect harmony to improve natural exfoliation and block hyperpigmentation. Sodiumascorbyl phosphate is an advanced derivative of vitamin C and can significantly improve skin circulation to expel skin dirt.

DEEP-SLEEP WRINKLE CREAM: Our extreme biome complex contains 10 types of probiotics that are put through an extreme fermentation process to extract and preserve their rejuvenating, restorative powers.

TRIPLE FERMENTED: First we extreme ferment, then warm ferment, then ferment again at cold temperatures, and then finally extract using a low-temp, high-pressure process. The result is a highly concentrated pure, potent extract.

REPAIR SKIN: This soothing face lotion is moisturizing and hydrating while improving elasticity and radiance overnight. Tired skin starts to recover after only ten hours of use!

Miracle Boost Concentrate is an Advanced Anti-Aging, Ultra-Lightweight Formula Booster Which is Designed For Use With a Regenerist Moisturizer

Delivers 60% More Anti-Aging Ingredients When Paired with Olay Regenerist Micro-Sculpting Cream

Infused with Advanced Amino-Peptide Complex II, Olay Regenerist Miracle Boost Concentrate face booster Enhances Skin’s Absorbency with Hydration

Exfoliate & Brighten Your Skin: Obagi Nu Derm Exfoderm Forte is a lightweight face lotion for men & women that helps exfoliate the top layer of the skin, removing dull, old skin cells, while revealing new skin cells for a brighter complexion. This face cream is suitable for oily & normal skin, making this product a must have exfoliator for almost any skincare regimen.

Made With Powerful Ingredients - Obagi Nu Derm Exfoderm Forte is formulated with powerful ingredients, such as glycolic acid, lactic acid, emu oil and saponins, 2 in , exfoliator and face moisturizer to nourish and hydrate skin for a softer, smoother complexion.

Reduce Signs of Anti-aging: For a brighter more youthful appearance, use Obagi’s Complete Nu Derm FX System. The Nu Derm system includes Obagi’s Nu Derm Exfoderm Forte, but it also has 6 other skincare products that when applied together as a routine can help you reduce the signs of anti-aging & enhance your complexion overall.

COLLAGEN CREAM – Collagen is a protein found naturally in our skin, bones, & connective tissue, and it plays a critical role in maintaining our skin's elasticity & firmness. As we age, our body's natural collagen production declines, which can lead to the appearance of fine lines, wrinkles, & sagging skin. Advanced Clinicals Collagen body cream helps boost skin elasticity, restore collagen within your skin, and hydrate + nourish your skin, leaving it feeling more soft, supple, & radiant.

POWERFUL ANTI-AGING FORMULA – Collagen helps return skin to its former beauty by stimulating vital elastin production to plump and lift aging skin. Revive the firm, glowing, & gorgeous skin from your youth with this large spa size Advanced Clinicals Dry Skin Rescue Collagen Cream, which works as an effective everyday body moisturizer lotion that is even gentle enough for your face. Carefully formulated to be safe for all skin types, including dry skin, oily skin, & sensitive skin.

PERFECTLY PLUMP SKIN – Regular use of a Collagen Face & Body Cream in your daily skin care routine can help to improve skin texture + skin tone, help plump sagging skin, and help prevent signs of premature aging. This Advanced Clinicals Collagen Cream contains a blend of moisturizing ingredients like Green Tea Extracts, Chamomile, Aloe Vera, & more, which work together to hydrate + soothe your skin to make your skin look smoother, firmer, and more taut.

Strengthen Your Skin's Defense: If you're looking for a high quality anti-aging face serum that's proven to rejuvenate skin then this face serum is for you. Our anti-aging face serum provides the hydration, regeneration, and protection your skin needs to stay forever young.

Prevent Wrinkles and Collagen Loss: Ordinary retinol serum can help prevent wrinkles, but Matrixyl 3000 is no ordinary skin care product. Our anti-aging serum has organic ingredients that can improve skin texture. By deeply moisturizing your skin, it produces more collagen and reduces fine lines & wrinkles so you can maintain your skin's youthful appearance.

Repair Damage: Our hydrating anti-aging serum for face with hyaluronic acid stimulates collagen production and Argireline acts as a natural botox. This powerful duo locks in moisture, stimulates collagen production, and repairs damage making it the ultimate skin tightening serum.

New look, same great formula; packaging may vary

2019 Byrdie Skincare Awards

Hyaluronic Acid infused face cream

SOAKS SKIN WITH PLUMPING HYDRATION - This ultra-hydrating serum teams botanical Hyaluronic Acid with Aloe Vera and Jojoba Oil to replenish parched skin with long-lasting, softly plumping moisture.

ANTIOXIDANT BLEND TARGETS ELASTICITY - Heavy-hitting hydrators work in tandem with anti-aging MSM, Green Tea, Vitamin C, and Vitamin E to promote ever-improving firmness, texture, and tone.

PIVOTAL LAYER TO OPTIMIZE RESULTS - With Hyaluronic Acid acting as a moisture magnet, this powerful serum locks in even more hydration when applied prior to creams and lotions, making it the perfect partner to power up your moisturizer.