Best Generic Face Serums in 2026

[ ACNE RETINOL SERUM FOR FACE ] With encapsulated retinol, this serum helps skin look smoother and more even-toned. Pore-minimizing serum for face helps refine skin’s texture over time and helps visibly reduce the appearance of post-acne marks.

[ LIGHTWEIGHT SERUM ] Gel texture & a non-greasy feel. Apply Resurfacing Retinol Serum at night & apply sunscreen. Apply a pea-sized amount of CeraVe retinol serum in a thin layer and allow to fully absorb into skin before applying additional products.

[ BRIGHTENING SERUM ] Formulated with licorice root extract helps to brighten the appearance of skin and niacinamide helps to calm skin. Fragrance free, paraben-free, and non-comedogenic.

Our most popular dermatologist-recommended serum innovations in a skincare set containing Mineral 89 and Mineral 89 Eyes to strengthen and hydrate

Mineral 89 daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide. Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients

Minéral 89 Eyes Hyaluronic Acid Eye Gel hydrates, brightens, and smooths fine lines around the delicate eye area in a comforting gel cream texture for a brighter and rested look

Visibly reduce wrinkles, even deep ones: Revitalift Night Serum with 0.3 percent Pure Retinol has an optimal concentration and is dermatologist-validated for visible results: reduce wrinkles, even deep ones while smoothing texture and moisturizing

Pure Retinol – Purity is important for retinol efficacy in skin, as pure retinol works faster vs; retinol derivatives and complexes; Always look for Pure

Effective and stable: Though Most Effective, Pure Retinol is unstable and can be less effective overtime if exposed to air and light; With exclusive technology, this serum stays effective for measurable results from the first drop to the last

Intensive hydrating 1.5 percent Pure Hyaluronic Acid Serum for face with Vitamin C moisturizes skin instantly for dewy glow and visibly plumped skin; Reduces wrinkles and boosts skin's radiance; Effective for all skin tones

Instant relief for dry skin; This hyaluronic acid moisturizer for face deeply hydrates skin immediately; In 1 week, visibly plumps for younger looking skin that feels firmer, more elastic and radiant; Skin looks and feels dewy instantly and overtime

Hyaluronic Acid (HA) is a potent hydration-attracting molecule naturally found in the skin; This formulation combines low-molecular and high-molecular weight for multi-depth hydration; Vitamin C is a vital antioxidant known to boost skin's radiance

NATURAL & ORGANIC HYALURONIC ACID SERUM- Improve skin texture and brightness with intense moisture and balance. Hydrating facial moisturizer with 100 percent pure hyaluronic acid serum formula.

Proven anti-aging skincare properties fill-in and diminish the look of fine lines and wrinkles.

See a noticeable difference with visibly plumper, softer and smoother skin with this anti-aging hyaluronic acid serum.

ANTI-AGING FACE SERUM, MINIMIZE PORES: Our concentrated serum is formulated to help improve uneven skin tone & visually minimize the look of pores, skin texture & fine lines.

CONCENTRATED, POWERFUL FORMULA: Naturium Face Serum is formulated with Niacinamide, a very stable form of Vitamin B3, Zinc PCA, one of the most moisturizing molecules, & Hyaluronic Acid, drawing moisture to the skin for a more youthful appearance.

CONCENTRATED, POWERFUL FORMULA: Highly concentrated to purify & refine the complexion. Niacinamide Serum aids as a discoloration treatment face serum. This formula helps balance excess oil production & purifies congested skin.

Powerful Retinol 1% Formula - Instantly notice a more youthful & restored complexion when using the Eva Naturals gentle and effective retinol 1% face serum in your skin care routine! With a simple yet powerful combination of granative retinol and squalene oil, this anti-aging formula works to reduce the look of fine lines, wrinkles, sun spots and hyperpigmentation while visibly firming the skin!

Deeply Hydrating With Squalene - This advanced Eva Naturals retinol-complex squalane moisturizer features the powerful anti-aging plant-derived sugarcane ingredient, squalene. With gentle and well-tolerated retinol, antioxidants, and hydrating ingredients, this squalene serum acts to replenish the skin’s natural moisture barrier while providing long lasting hydration for a soft and healthy glow all day long.

Silky Lightweight Night Serum - The perfect addition to any skin-care regimen, this non-irritating pure retinol face serum provides a silky smooth, non-greasy application - acting to quickly absorb and penetrate into the skin to lock in all-day and all-night moisture. Use this anti-wrinkle retinol oil on its own, or use it before applying your favorite moisturizer for maximum absorption, it is the perfect night serum for face.

30-count pack of Neutrogena Rapid Tone Repair 20% Vitamin C Brightening Serum Capsules to brighten skin tone and reduce the look of dark spots for visibly brighter skin

Facial serum with rapid results helps reduce the look of dark spots for more even complexion, smooth skin texture, and to minimize the appearance of fine lines and wrinkles

Each serum capsule contains 20% L-Ascorbic Acid, vitamin C in its pure form, as a powerhouse antioxidant that fights external skin-aging factors while brightening and evening skin tone

[ NIGHTLY EXFOLIATING TREATMENT ] Consistent, gentle exfoliation can help improve visible signs of aging, including dullness and discoloration. Lactic and Glycolic Acids are chemical exfoliants, which feel less harsh than physical ones like face scrubs.

[ ANTI AGING SERUM FOR FACE ] With Lactic and Glycolic Acids to help minimize the appearance of fine lines, dark spots and pores. Contains Licorice Root Extract to help visibly brighten skin and Hyaluronic Acid to help retain skin's natural moisture.

[ GENTLE SKIN CARE ] This hydrating facial serum should be applied in the evening to clean skin. Apply a thin layer and allow to dry before applying CeraVe Night Cream. To protect skin from sun exposure, use CeraVe Face Lotion with SPF 30 during the day.

Upgraded version: COSRX has increased the Propolis Ampoule's volume from 20ml to 30ml but maintained the same price in order to provide more benefits.

Non-sticky Lightweight Ampoule: The Propolis Ampoule delivers moisture deep into the skin and leaves the skin feeling soft and moisturised, but never sticky.

Key Ingredient: Black Bee Propolis Extract is a natural anti-inflammatory ingredient. The ampoule is composed 83.25% of the propolis extract and helps heal stressed skin and reduce redness.

Target the first signs of ageing with our youth enhancing concentrate

This refreshing gel like serum is infused with three plant stem cells and leaves skin feeling instantly smoother and replenished with moisture

Skin unveils a healthy luminosity and a youthful bounce

MULTI-BENEFIT SERUM FOR FACE: Our supercharged, multi-benefit facial serum is formulated to help brighten, smooth, firm and target the look of fine lines while shielding skin from environmental stressors.

YOUTHFUL, RADIANT COMPLEXION: The Vitamin C used in this formula is 10x more effective, enhances skin penetration, and provides 100% antioxidant protection to minimize the appearance of fine lines and enhance overall complexion.

HIGHLY ACTIVE, POWERFUL FORMULA: Retinol helps boost collagen production and accelerates cell regeneration. Niacinamide is a proven antioxidant that improves hydration and diminishes the look of enlarged pores & uneven tone for more youthful skin.

ANTI-AGING, SKIN-PLUMPING MOISTURE: Our serum replenishes essential moisture, using 4 different molecular weights of Hyaluronic Acid to effectively hydrate skin for visually plump, youthful looking skin.

DEEP HYDRATION, FIRM SKIN: Hyaluronic Acid attracts and retains up to 1,000 times its weight in water from moisture in the atmosphere, helping restore the lipid barrier and resulting in plumper looking skin.

MOISTURIZING, EFFECTIVE FORMULA: Our serum is formulated with Hyaluronic Acid & Natural Blossom Honey, which is naturally rich in antioxidants & increases the water-binding capacity of hyaluronic acid, helping to lock in moisture.

Beauty and Personal Care Product;Dermalogica Skin Care; Packaging may vary

Apply a small amount evenly over face and throat with light, upward strokes. Best used following UltraCalming Mist and UltraCalming Serum Concentrate. Use twice daily, morning and night.

Gluten free, paraben free and cruelty free

HYALURONIC ACID NIGHT SERUM CAPSULES: A perfect dose of our fastest-acting Hyaluronic Acid, proven to draw moisture from within skin to the surface for maximum plumping power. In just 1 night, 100% had visibly plumper skin & 2X boost in hydration levels.

PROVEN RESULTS FOR WOMEN & MEN: In a clinical study, 100% had visibly reduced lines & wrinkles after 1 week. After 4 weeks, 91% had firmer-looking skin, and 90% said this product delivered better results than expected from skincare. Fragrance & Paraben Free. Derm-Tested.

ANTI-AGING FORMULAS: Whether you're looking for a solution for deep wrinkles, fine lines, dark circles, crow's feet, uneven skin tone or dry skin, we have an anti-aging formula that's right for you.

Hyaluronic Acid Hydra Power Essence: Seriously powerful hydration for extremely thirsty skin.

Plump and Healthy Skin Tone: Revamp your skin by applying before moisturizer.

Key Ingredient: 4,000 ppm of Hyaluronic Acid (Sodium Hyaluronate), Hippophae Rhamnoides Water.

Regain Your Youthful Glow: Mature skin tends to be drier, and this vitamin C serum can give it the much-needed moisture to fight wrinkles and fine lines. In addition to the brightening vitamin C, this serum is formulated with moisturizing hyaluronic acid for an added plumping effect.

Reduce Dark Spots: Due to its brightening effect, a vitamin C serum is an ideal hyperpigmentation treatment, which usually occurs as a result of UV exposure. You can count on this dark spot remover for face to effectively penetrate the skin and fight free radicals, revealing a smoother and more even complexion.

Heal Acne Scars: Vitamin C has proven itself as a hero ingredient that works as an acne scar treatment for face. This powerful antioxidant increases the movement and number of fibroblasts in our skin - the connective tissue cells vital to the healing process. Pure Vitamin C also helps speed up cell turnover, meaning your sunburned skin can be rejuvenated and healed faster by using it.

Top Rated All Naturals Serum Kit - made with the highest quality, most effective natural and organic skincare ingredients, cruelty free, Paraben Free, Formaldehyde Free, Propylene Free . Our kit contains the top selling serums for your skin; Hyaluronic Acid Serum, Retinol Serum 2%, Vitamin C Serum with Vitamin E, Vitamin A, Wildcrafted Green Tea, and Organic Jojoba Oil.

Highly Effective Skin Treatment - Powerhouse Serum trio - Improves skin discoloration, fine lines and wrinkles, uneven skin tone, sagging skin, sun damage, dull skin, acne scars, brown spots and age spots, crows feet, large pore minimizer and eye puffiness.

Repair, Restore and Brighten Skin - Build collagen and skin elasticity with Vitamin C Collagen serum for face and Retinol moisturizer serum.

HYDRATE FACIAL SERUM (1.83 OZ): Lightweight serum will help leave skin softened and strengthened. Feels luxurious on the skin and creates an extra layer between your complexion and the elements. Oil-free treatment delivers intense, long-lasting moisture that helps smooth and perfectly plump.

HYALURONIC ACID helps lock in moisture to make skin appear more supple, full and smooth. Helps plump skin with heroic hydrating properties.

VITAMIN B5 helps to increase efficacy and bring back skin elasticity.

New look, same great formula; packaging may vary

Boosts radiance for a brighter looking complexion

Helps skintone appear more even

🔥 MAXIMUM EFFECTIVENESS: L-Ascorbic Acid is the most potent form of Vitamin C for skincare. Its powerful antioxidant action is a booster for skin brightening, as a dark spot corrector, and to improve the appearance of fine lines and wrinkles.

✨ VERSATILITY: For making cosmetics! Make your own fresh and potent cosmetic formulations or add to facial serum, toner, hyaluronic acid serum with vitamin c, hydrating moisturizer, day cream, body lotion for a powerful boost of Vitamin C!

💠 EASY TO USE: Our topical Vitamin C powder for face is water-soluble. Just mix your desired concentration of ascorbic acid with water-based ingredients. It’s perfect to lighten the appearance of dark spots and brighten the appearance of dull skin!

12% NIACINAMIDE 1% ZINC PCA - A high concentration niacinamide formulation enhanced with zinc for acne and to help improve uneven skin tone and visually minimize the look of pores, skin texture and fine lines.

Fade the look of dark spots and improves skin texture. This niacinamide serum for face visibly improve skin tone, complexion, redness and reduce acne. Sheer, ultra-light liquid formula.

HIGHEST GRADE INGREDIENTS - Formulated with only the highest grade ingredients used by many high end skincare brand for visible & effective results. Face serum for acne and dark spots.

What It Does: Jan Marini Skin Research C-ESTA Face Serum ​ is a powerful antioxidant cocktail, featuring ​ Vitamin C and DMAE, to reduce the appearance of ​ fine lines​ and wrinkles and uneven skin texture

Key Benefits For You: Our premium face serum i​mproves the appearance of uneven skin texture revealing ​ brighter skin​, smoother skin ​and​ healthy skin

Worth Mentioning: Our serum is paraben-free and formulated for all skin types. Use this paraben free ​ anti-aging serum morning and night

Progenix Professional Skin Care Collagen Serum instantly plumps sagging areas of your skin while noticeably reducing the appearance of expression lines. Hyaluronic Acid firms and tightens your skin.

Anti-aging collagen serum includes Matrixyl 3000 to stimulates Collagen production while repairing dry & aging skin. Vitamin E & Ginseng Extract block free radicals keeping the skin youthful looking. This facial serum can be used with a collagen cream or other anti-aging face moisturizers.

Collagen plumps and locks in moisture for hydrated skin. Aloe Vera reduces redness and skin irritation. Improve the look of fine lines and wrinkles with AcquaCell.

Organic & Natural: Our advanced Vitamin C Serum is the unique blend of 20% Vitamin C, plant based Hyaluronic Acid, Organic Jojoba oil, Aloe Vera, Vitamin E, Witch Hazel and more. Our Hydrating and Refreshing Facial serum is 98% Natural and 72% Organic.

Skin Benefits: Specially designed to improve uneven Skin Tone and Texture by targeting the most common signs of Aging including Wrinkle, Fine Lines, Sun Spots Corrector, Hyperpigmentation and Acne Scar. Great for Women and Men for Daily use.

Brightening Serum: Help to boost Collagen, Shrink Pores and Prevent Breakouts. Anti Oxidant serum for Day and Night use. Specially made for Face, under Eye area, Neck and Décolleté. Ideal for all Skin type.

SUPPORTS SOFTER MORE REPLENISHED SKIN. This seum contains a rich blend of nutrients and plant extracts.

SUGGESTED USE. Shake well before using. 1 to 2 times daily, place 1 to 4 drops of serum on your finger and gently massage into the desired area of your face, hands, neck, or other skin areas.

PLEASE NOTE. This product contains soy.

[MILDLY EXFOLIATE] This glycolic acid serum mildly exfoliates and smooths your skin for glowing complexion. This advanced formula contains Allantoin, Glycine Soja, and Vitamin E, a perfect blend to promote smoother and younger skin by increasing the rate of cell renewal.

[SLOUGH AWAY ROUGH & BUMPY SKIN] It is targeted to improve uneven skin texture and slough away bumpy and rough skin, and reduce the appearance of fine lines and clogged pores. It can be used both day and night on your face and neck to increase radiance and even out skin tone over time.

[GENTLE YET HIGH-STRENGTH NATURAL SERUM] This 93% natural serum also includes key ingredients such as Glycine Soja to provide strength and moisture to the skin, Allantoin to relieves dryness and protects the skin without irritating it, and Vitamin E to rejuvenate and repair the skin’s cells to preserve youthful appearance.

YOUR GOAL: Defy Dull Skin

OUR SOLUTION: Stick it to dull skin with this combo of marula oil, rose and avocado. Solid serum stick for easy application.

Formulated for age performance. Easy Application for the ultimate glow

Lightweight and Hydrating Ampoule with 42% of the Centella Asiatica extract

Key Ingredient : Centella Asiatica Extract(42.36%), Madecassoside, and B5 (known as panthenol)

Quickly absorbed without a greasy or tacky feeling : Mild moisturizing for Sensitive Skin. Even suitable for Acne-prone Skin.

YOUR GOAL: Soothing Hydration

OUR SOLUTION: Stick it to dry skin with this combo of blue tansy oil, grape seed oil, and hyaluronic acid

Formulated for dry to sensitive. Easy application for the ultimate Glow