Best Generic Face Serums in 2026

Our best-selling hyaluronic acid serum is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier

This daily hydrating and plumping booster has been clinically tested by 175 dermatologists on 1600 women worldwide

Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free

[ ACNE RETINOL SERUM FOR FACE ] With encapsulated retinol, this serum helps skin look smoother and more even-toned. Pore-minimizing serum for face helps refine skin’s texture over time and helps visibly reduce the appearance of post-acne marks.

[ LIGHTWEIGHT SERUM ] Gel texture & a non-greasy feel. Apply Resurfacing Retinol Serum at night & apply sunscreen. Apply a pea-sized amount of CeraVe retinol serum in a thin layer and allow to fully absorb into skin before applying additional products.

[ BRIGHTENING SERUM ] Formulated with licorice root extract helps to brighten the appearance of skin and niacinamide helps to calm skin. Fragrance free, paraben-free, and non-comedogenic.

[ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.

[ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.

[ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.

[ RETINOL SERUM FOR FACE ] Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin and Hyaluronic Acid to help retain skin’s natural moisture, and Niacinamide to help calm skin.

[ SMOOTH TEXTURE ] Lightweight serum with a gel texture and a non-greasy feel. If layering with an eye cream or facial moisturizer, apply Skin Renew Retinol Serum in a thin layer and allow to fully absorb into skin before applying additional products.

[ GENTLE ON SKIN ] Fragrance free, non-comedogenic, and non-irritating formula. As retinol can cause sun sensitivity, please apply Skin Renewing Retinol Serum at night or wear a facial moisturizer with at least SPF 30 sunscreen if wearing during the day.

Visibly reduce wrinkles, even deep ones: Revitalift Night Serum with 0.3 percent Pure Retinol has an optimal concentration and is dermatologist-validated for visible results: reduce wrinkles, even deep ones while smoothing texture and moisturizing

Pure Retinol – Purity is important for retinol efficacy in skin, as pure retinol works faster vs; retinol derivatives and complexes; Always look for Pure

Effective and stable: Though Most Effective, Pure Retinol is unstable and can be less effective overtime if exposed to air and light; With exclusive technology, this serum stays effective for measurable results from the first drop to the last

Your Daily Moisture Magnet: This is no ordinary skin care product. Use our hyaluronic acid serum to create a hydration "sandwich" for a plumper, juicier and calmer complexion. Consistent use helps prevent moisture loss by filling the gap between your skin cells so your skin can seal in moisture.

Anti-Aging and Anti-Wrinkle Properties: The pure hyaluronic acid in this face serum is a powerful ointment that draws in moisture to your skin. Use it daily on a cleansed, damp facial skin and enjoy the effect of reduced fine lines and wrinkles, and restored elasticity. it will turn back the clock, without breaking down your skin!

Skin Hydration: This face brightening serum can penetrate deeper skin levels and hydrate them. Deep hydration prevents inflammation - a common issue that leads to reduced resilience to pollution, sun exposure, cold, and wind.

Intensive hydrating 1.5 percent Pure Hyaluronic Acid Serum for face with Vitamin C moisturizes skin instantly for dewy glow and visibly plumped skin; Reduces wrinkles and boosts skin's radiance; Effective for all skin tones

Instant relief for dry skin; This hyaluronic acid moisturizer for face deeply hydrates skin immediately; In 1 week, visibly plumps for younger looking skin that feels firmer, more elastic and radiant; Skin looks and feels dewy instantly and overtime

Hyaluronic Acid (HA) is a potent hydration-attracting molecule naturally found in the skin; This formulation combines low-molecular and high-molecular weight for multi-depth hydration; Vitamin C is a vital antioxidant known to boost skin's radiance

[ ANTIOXIDANT BENEFITS ] Formulated with 10 percent l-ascorbic acid, the purest form of vitamin C, to help brighten the complexion and promote more even skin tone. Protective packaging helps prevent oxidation and maintain product performance.

[ HYDRATING SERUM ] Formulated with Hyaluronic Acid to help improve skin tone, texture, and hydration for a healthy looking, radiant complexion.

[ LIGHTWEIGHT TEXTURE ] This serum for face has a gel texture with a non-greasy feel. If layering with an eye cream or facial moisturizer, apply CeraVe Vitamin C Serum in a thin layer and allow to fully absorb into skin before applying additional products

ANTI-AGING FACE SERUM, MINIMIZE PORES: Our concentrated serum is formulated to help improve uneven skin tone & visually minimize the look of pores, skin texture & fine lines.

CONCENTRATED, POWERFUL FORMULA: Naturium Face Serum is formulated with Niacinamide, a very stable form of Vitamin B3, Zinc PCA, one of the most moisturizing molecules, & Hyaluronic Acid, drawing moisture to the skin for a more youthful appearance.

CONCENTRATED, POWERFUL FORMULA: Highly concentrated to purify & refine the complexion. Niacinamide Serum aids as a discoloration treatment face serum. This formula helps balance excess oil production & purifies congested skin.

SKIN BRIGHTENING SERUM: Our most popular face & eye serum uses vitamin C to even skin tone, neutralize free radicals and boost collagen, thus improving radiance and reducing dark spots, fine lines and wrinkles

PLANT-BASED, SKIN-FRIENDLY FORMULATIONS: Our anti aging serum is a purposefully balanced blend for skin nutrition, harnessing support from botanical hyaluronic acid, vitamin E, aloe vera, jojoba oil and MSM to help brighten, calm and protect skin

PURE & POTENT SKIN CARE: Vegan and cruelty-free skin nourishment using antioxidants, nutrients and botanical actives to improve skin wellness, all in a fragrance free formula without parabens and other harmful chemicals you don’t want

Olay's Hydrating Serum is a Light Gel Face Moisturizer with Advanced Anti-Aging Ingredients for Visibly Smoother Skin Starting Day 1

Regenerates Surface Cells While Restoring Skin’s Elasticity with Plumping Hydration

After Just 4 Weeks, Skin’s Appearance is Firmer and Appearance of Fine Lines and Wrinkles are also Improved

Vitamin C is a skin must and we have bottled up the most stable, potent, and fast-absorbing form of Vitamin C (SAP) in this Vitamin C Serum for face.

For all skin types. Reduce skin inflammation, irregular pigmentation, promote healthy collagen production, and naturally prevent acne breakouts with our Vitamin C face serum.

Key natural & organic ingredients include Vitamin C, Vitamin E, Hyaluronic Acid, and Aloe. Cruelty free. Fragrance free. Made in USA with love.

[ NIGHTLY EXFOLIATING TREATMENT ] Consistent, gentle exfoliation can help improve visible signs of aging, including dullness and discoloration. Lactic and Glycolic Acids are chemical exfoliants, which feel less harsh than physical ones like face scrubs.

[ ANTI AGING SERUM FOR FACE ] With Lactic and Glycolic Acids to help minimize the appearance of fine lines, dark spots and pores. Contains Licorice Root Extract to help visibly brighten skin and Hyaluronic Acid to help retain skin's natural moisture.

[ GENTLE SKIN CARE ] This hydrating facial serum should be applied in the evening to clean skin. Apply a thin layer and allow to dry before applying CeraVe Night Cream. To protect skin from sun exposure, use CeraVe Face Lotion with SPF 30 during the day.

MULTI-BENEFIT SERUM FOR FACE: Our supercharged, multi-benefit facial serum is formulated to help brighten, smooth, firm and target the look of fine lines while shielding skin from environmental stressors.

YOUTHFUL, RADIANT COMPLEXION: The Vitamin C used in this formula is 10x more effective, enhances skin penetration, and provides 100% antioxidant protection to minimize the appearance of fine lines and enhance overall complexion.

HIGHLY ACTIVE, POWERFUL FORMULA: Retinol helps boost collagen production and accelerates cell regeneration. Niacinamide is a proven antioxidant that improves hydration and diminishes the look of enlarged pores & uneven tone for more youthful skin.

ANTI-AGING, SKIN-PLUMPING MOISTURE: Our serum replenishes essential moisture, using 4 different molecular weights of Hyaluronic Acid to effectively hydrate skin for visually plump, youthful looking skin.

DEEP HYDRATION, FIRM SKIN: Hyaluronic Acid attracts and retains up to 1,000 times its weight in water from moisture in the atmosphere, helping restore the lipid barrier and resulting in plumper looking skin.

MOISTURIZING, EFFECTIVE FORMULA: Our serum is formulated with Hyaluronic Acid & Natural Blossom Honey, which is naturally rich in antioxidants & increases the water-binding capacity of hyaluronic acid, helping to lock in moisture.

Deeply quench your dry skin with Neutrogena Hydro Boost Hyaluronic Acid Serum for extra-smooth, supple skin as part of your at-home skincare routine

Daily facial serum is formulated with a 17% Hydration Complex for hydrated, supple skin all day long It instantly hydrates and is suitable for all skin types as well as sensitive skin

Contains both high and low weight hyaluronic acid to instantly hydrate skin Macro hyaluronic acid acts as a humectant on the skin's surface while micro hyaluronic acid is designed to deliver hydration within the skin's surface

Experience America's #1 Most Awarded Retinol* now available in a gentle daily facial cleanser, for skin care that removes dirt, oil, & long-wear makeup. Removes oil, dirt, even long-wear makeup trapped on the surface & enriches skin with Retinol & Niacinamide anti-aging benefits, leaving skin looking healthy & revitalized throughout the day.

PROVEN RESULTS: Immediately after use, 100% of women said this was the most effective cleanser they have ever tried.100% of women saw instantly more radiant, smoother-looking skin; After just 2 weeks, 97% of women had an improvement in skin firmness & a visible reduction in fine lines & wrinkles, even deep ones.

ANTI-AGING FORMULAS: Whether you're looking for a solution for deep wrinkles, fine lines, dark circles, crow's feet, uneven skin tone or dry skin, we have an anti-aging formula that's right for you, and suitable for sensitive skin.

GIVE YOUR SKIN A HYDRATION BOOST with this concentrated bioactive serum that moisturizes and relieves dull, dry skin for improved texture and brightness

FORMULATED FOR ALL SKIN TYPES our Glow Baby booster serum can be used on its own or for prepping your skin before applying makeup to keep skin looking soft while minimizing shininess

MADE WITH NATURAL AND VEGAN INGREDIENTS including vitamin C and glycolic acid, a combination of a powerhouse antioxidant and an AHA that bring back your skin's youthful glow

OVERNIGHT MOISTURIZING MAGIC: Indulge your skin with our nighttime hydrating facial serum featuring Olay's Vitamin B3 + Retinol Complex to work wonders while you sleep

SKIN QUENCHING SERUM: Our ultra-lightweight hydrating formula absorbs quickly to deliver anti-aging ingredients deep in your skin's surface for overnight regeneration

REVOLUTIONARY RETINOL: Our unique Vitamin B3 + Retinol Complex works at night to deliver remarkable skin benefits with virtually no irritation

New look, same great formula; packaging may vary

2019 Byrdie Skincare Awards

Hyaluronic Acid infused face cream

12% NIACINAMIDE 1% ZINC PCA - A high concentration niacinamide formulation enhanced with zinc for acne and to help improve uneven skin tone and visually minimize the look of pores, skin texture and fine lines.

Fade the look of dark spots and improves skin texture. This niacinamide serum for face visibly improve skin tone, complexion, redness and reduce acne. Sheer, ultra-light liquid formula.

HIGHEST GRADE INGREDIENTS - Formulated with only the highest grade ingredients used by many high end skincare brand for visible & effective results. Face serum for acne and dark spots.

Restore Skin Barrier- Ceramides and squalane oil calm down irritated skin and restore skin to its optimal health. Our hydrating serum will rebuild the acid mantle which helps prevent aging, irritation, and acne. Great rosacea treatment for face.

Heal & Repair Damaged, Sensitive Skin- This non-irritating face serum will never cause breakouts or irritation. You’ll see an instant reduction of redness and irritation. Minimal ingredients, fragrance free, safe for most rosacea.

Soften Fine Lines & Wrinkles- Our face serum, made with squalane, is a great dry skin moisturizer and increases the skin’s ability to protect itself from inflammation which can cause acne and premature aging.

CETAPHIL DEEP HYDRATION 48 HOUR ACTIVATION SERUM: Exclusive HYDROSENSITIVE complex deepens dynamic hydration and soothes skin sensitivity

DEEPHY REPLENISHES SKIN'S HYDRATION FOR 48 HOURS: Rehydrates skin to restore the appearance and improve the quality of sensitive skin over time

INSTANTLY ABSORBES AND IS LAYERABLE: lightweight serum can be used alone or layered under face lotion or cream to provide a deep boost to skin's hydration

A CUSHIONY, fragrance-free soothing serum in moisturizer treatment that visibly calms irritation, strengthens skin’s barrier, and balances the microbiome so you can awaken with healthy-looking, radiant skin as strong as you are.

VISIBLY CALMS IRRITATION: Japanese indigo and red sage root visibly calm irritation, from redness to dry patches, due to pollution and environmental stress.

STRENGTHENS SKIN BARRIER + hydrates Ceramides replenish lipids to keep moisture in and pollutants out, diminishing the look of dry, fine lines, and wrinkles, while hyaluronic acid hydrates.

Organic & Natural: Our advanced Vitamin C Serum is the unique blend of 20% Vitamin C, plant based Hyaluronic Acid, Organic Jojoba oil, Aloe Vera, Vitamin E, Witch Hazel and more. Our Hydrating and Refreshing Facial serum is 98% Natural and 72% Organic.

Skin Benefits: Specially designed to improve uneven Skin Tone and Texture by targeting the most common signs of Aging including Wrinkle, Fine Lines, Sun Spots Corrector, Hyperpigmentation and Acne Scar. Great for Women and Men for Daily use.

Brightening Serum: Help to boost Collagen, Shrink Pores and Prevent Breakouts. Anti Oxidant serum for Day and Night use. Specially made for Face, under Eye area, Neck and Décolleté. Ideal for all Skin type.

Vichy's best selling Mineral 89 and Vitamin C serum in a skincare set to enhance radiance, strengthen, and hydrate for healthy glow

Contains Vichy's best selling booster serum with pure hyaluronic acid and 15 mineral rich Vichy Volcanic water to strengthen and repair your skin

Vichy Vitamin C with dermatologist grade Vitamin C with 15% pure vitamin c and hyaluronic acid for brighter and firmer skin in 10 days

GUA SHA SQUALANE OIL - The Perfect Gua Sha Squalane Oil restores critical moisture balance, and preps skin with a slick surface for a facial massage using a SACHEU gua sha or facial roller

SLIP AGENT - Our Facial Oil for Gua Sha is a silky smooth serum that glides over the skin, creating the ideal slick surface for facial massage. Can be used with facial massage tools as a slip agent

HYDRATES & MOISTURIZES - This water-free formula is packed with lipids, ceramides, & squalane to nourish & replenish the skin’s natural moisture, while imparting a glassy glow & long-lasting hydration

[HOLDS 1,000X ITS OWN WEIGHT IN MOISTURE] This ultra-effective serum is a highly concentrated blend of Hyaluronic Acid, Vitamin E, Adaptogens to naturally hydrate, protect, and balance skin’s texture. Hyaluronic Acid is a natural moisture replenisher that is abundant in the skin’s dermis.

[7X HYALURONIC ACID HYDRATING DAY&NIGHT SERUM] Our hyaluronic acid serum contains 7 advanced types of hyaluronic acid to penetrate 7X DEEPER into your skin to smooth emerging fine lines and fill the skin with intense moisture.

[HIGH STRENGTH NATUAL FORMULA] This day-and-night serum is 97% natural made with cruelty-free certified ingredients and can be used on both face and neck. Key ingredients also include Vitamin E known to rejuvenate and repair the skin’s cells to preserve youthful appearance. Use daily for a plump, hydrated, and youthful appearance.

VITAMIN C FACE SERUM: Facial serum with expertly formulated Vitamin C + Peptides to deliver brighter, hydrated skin

LIGHT & REFRESHING: Citrus-scented, soft, ultra-lightweight formula that works well under makeup and absorbs quickly with no greasy or sticky residue

FRESH SQUEEZED INGREDIENTS: This formula, crafted with Vitamin C, Vitamin B3 and Lactic Acid, visibly brightens and hydrates skin

HYDRATING FACIAL SERUM: Hyaluronic Acid can hold up to 1000 times its weight in water, keeping skin hydrated, moisturized, and firm–the key to vibrant skin. Contains 100% of 1% pure Hyaluronic Acid solution.

EASY APPLICATION DROPPER: While your face is still wet after cleansing, apply 3-4 drops on desired area, or add to your favorite Passport to Organics moisturizer!

COMPLETE YOUR SKINCARE ROUTINE: Passport to Organics offers a full range of clean beauty skincare products, from daily face moisturizers to skin serums and face masks, everything you need to to keep your skin feeling healthy and hydrated.