Best Generic Face Serums in 2026

[ ACNE RETINOL SERUM FOR FACE ] With encapsulated retinol, this serum helps skin look smoother and more even-toned. Pore-minimizing serum for face helps refine skin’s texture over time and helps visibly reduce the appearance of post-acne marks.

[ LIGHTWEIGHT SERUM ] Gel texture & a non-greasy feel. Apply Resurfacing Retinol Serum at night & apply sunscreen. Apply a pea-sized amount of CeraVe retinol serum in a thin layer and allow to fully absorb into skin before applying additional products.

[ BRIGHTENING SERUM ] Formulated with licorice root extract helps to brighten the appearance of skin and niacinamide helps to calm skin. Fragrance free, paraben-free, and non-comedogenic.

[ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.

[ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.

[ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.

[ RETINOL SERUM FOR FACE ] Anti-aging facial serum with Retinol to help improve skin’s texture including visible signs of aging for more radiant skin and Hyaluronic Acid to help retain skin’s natural moisture, and Niacinamide to help calm skin.

[ SMOOTH TEXTURE ] Lightweight serum with a gel texture and a non-greasy feel. If layering with an eye cream or facial moisturizer, apply Skin Renew Retinol Serum in a thin layer and allow to fully absorb into skin before applying additional products.

[ GENTLE ON SKIN ] Fragrance free, non-comedogenic, and non-irritating formula. As retinol can cause sun sensitivity, please apply Skin Renewing Retinol Serum at night or wear a facial moisturizer with at least SPF 30 sunscreen if wearing during the day.

HIGHLY CONCENTRATED VITAMIN C FACE SERUM - Visibly reduces the look of age spots in just 4 weeks. K3 Vitamin C Lifts skin tone and reduces the look of pigmentation for healthier looking complexion. The blend of ingredients makes this the best serum to get rid of age spots, sun spots, dark spots, scars, and more!

INSTANT RESULTS- Instantly restores radiance and hydrates dry skin. Within 4 weeks reduce the look of age spots and firm delicate skin areas. Improves skin tones and diminishes the look of wrinkles. Encapsulated peptides target imperfections for a more uniform looking skin tone.

POWERFUL ANTI-AGING PROPERTIES: Palmitoyl Oligopeptide is known to increase collagen production while reducing lines and wrinkles, improving skin texture, firming skin around the eye, brightening skin tone, and moisturizing the skin. And if that is not enough, Glycolic Acid is very effective in diminishing stubborn expression lines, acne, and oiliness.

Intensive hydrating 1.5 percent Pure Hyaluronic Acid Serum for face with Vitamin C moisturizes skin instantly for dewy glow and visibly plumped skin; Reduces wrinkles and boosts skin's radiance; Effective for all skin tones

Instant relief for dry skin; This hyaluronic acid moisturizer for face deeply hydrates skin immediately; In 1 week, visibly plumps for younger looking skin that feels firmer, more elastic and radiant; Skin looks and feels dewy instantly and overtime

Hyaluronic Acid (HA) is a potent hydration-attracting molecule naturally found in the skin; This formulation combines low-molecular and high-molecular weight for multi-depth hydration; Vitamin C is a vital antioxidant known to boost skin's radiance

[ ANTIOXIDANT BENEFITS ] Formulated with 10 percent l-ascorbic acid, the purest form of vitamin C, to help brighten the complexion and promote more even skin tone. Protective packaging helps prevent oxidation and maintain product performance.

[ HYDRATING SERUM ] Formulated with Hyaluronic Acid to help improve skin tone, texture, and hydration for a healthy looking, radiant complexion.

[ LIGHTWEIGHT TEXTURE ] This serum for face has a gel texture with a non-greasy feel. If layering with an eye cream or facial moisturizer, apply CeraVe Vitamin C Serum in a thin layer and allow to fully absorb into skin before applying additional products

Brighten, Firm and Smooth: Packed with antioxidants to visibly brighten skin and reduce the appearance of dark spots to give you that all over glow; Skin will be left looking hydrated, smooth, and positively radiant

Clean Conscious Formula: Vitamin C brightens, certified organic aloe and jojoba for moisturizing, witch hazel minimizes appearance of pores, dark spots, and redness, and vitamin E to soothe skin

Make Vitamin C Part of Your Daily Routine: Our serums are lightweight, not sticky or oily so wears well underneath makeup; For best results, use every morning followed by your favorite sunscreen

Ultra Hydrating Face Serum - The secret to more radiant skin is providing it with the much-needed hydration. Poppy Austin's pure hyaluronic acid serum for face helps moisturise your skin from the outer to the deeper layers, delivering instantly dewy and glowing skin. It's formulated with the highest quality ingredients, including pure, vegan 5% hyaluronic acid, vitamin c, and green tea, reviving your face with skin-saving antioxidants while protecting it from free radicals.

Safe for All Types of Skin - A botanically derived infusion of naturally-occurring ingredients, our hyaluronic acid pure hydrating serum is safe and suitable for all types of skin, including dry skin, sensitive skin, and oily skin. Ideal for dry or combination-type skin, this hyaluronic acid moisturiser reduces the look of fine lines, wrinkles, and dark spots, making your skin appear healthier. It enhances the skin's natural elasticity, resulting in a youthful complexion.

Visible Results within Weeks - After 10 days of use, 87% of users said their skin looked firmer, while 81% reported fewer fine lines. That's because our unique formulation of anti-aging ingredients nourishes the skin from deep within. Instantly refresh sun-damaged skin with our anti-ageing serum infused with vitamin C, green tea, and 5% hyaluronic acid. This hyaluronic serum is free from artificial fragrances, fillers, parabens, alcohol, and silicone.

Plant Based Formulation - Free of synthetic color additives, fragrance, and stabilizers, dynamic active botanicals like Aloe Vera, Witchhazel, Botanical Hyaluronic Acid, Witch Hazel and organic Jojoba oil combine in a silky smooth serum that can be used day or night.

Anti-Aging Vitamin C Serum For Face - As you grow older, the skin loses its vitality, leaving it dull, dry and dehydrated. Vitamin C Serum contains Hyaluronic Acid and botanical blend that helps fight against wrinkles and spots. Including Vitamin C Serum in your daily skin care, helps add moisture on face and skin, nourishes the skin and helps to retain its natural glow.

Advanced Antioxidant Serum - An indispensable nutrient for collagen production, vitamin C blends with Botanical Hyaluronic Acid and Vitamin E, designed to target the most common signs of aging, including brightness, firmness, fine lines, wrinkles, dark spots & sun spots.

High-Potency Formula. High-potency, prescription strength Vitamin C serum to help visibly revitalize and boost dull, tired, lackluster skin, and encourage healthy collagen and skin elasticity. Refreshing and light, our serum helps quench dryness while delivering potent antioxidants for a radiant, glowing complexion.

Maximum Anti-Aging. Natural blend of proven anti-aging actives work together to refresh and rejuvenate while promoting overall healthy, youthful skin. Formulated with Vitamin C & E; Aloe Leaf Juice, MSM, Wild Geranium, Horsetail, and Dandelion Extracts; as well as Jojoba Oil and 5% Botanical Hyaluronic Acid, which helps encourage moisture retention in the skin.

Lift, Brighten, Firm. Dark spots, hyper-pigmentation, scars, acne redness, and dull skin tone are no match for the revitalizing benefits of Vitamin C, and our formula is gentle enough for sensitive skin, yet powerful enough to deliver real improvement to skin's appearance.

BLACKHEADS REMOVAL SERUM: Our salicylic acid easily penetrates the pore lining and scoops out the dirt, debris, and sebum (clinically proven to work better than oil-based traditional salicylic acid), so skin looks clear and soft. Removes blackheads & whiteheads by keeping your pores clean and controlling excessive oil. It is a potent exfoliant for oily acne prone skin.

PORE CLEANSING & TIGHTENING: 2% BHA helps in pore cleansing by flushing out oil and dirt, minimizing pore size. Regular use not only reduce blackheads and whiteheads but also prevents future blackheads, resulting in clear skin. You can include it in your night skin care routine for pore exfoliation.

ANTI ACNE & BALANCES OIL: Removes excess oil and shine resulting in a matt look. Aloe added reduces the acne redness and soothes skin along with providing hydration.By effectively controlling oil production it acts as a potent anti acne (or pimple) serum.

🌟𝘼 𝙋𝙀𝙍𝙁𝙀𝘾𝙏 𝘾𝙃𝙊𝙄𝘾𝙀 of Dark Spot Remover for Face and Body: VELAMO ADVANCED Dark Spot Corrector Serum works effectively on hyperpigmentation treatment, blemish spot treatment, age spot remover, melasma treatment for face, and brown spot remover with clinical proven results. You will fall in love with it!

🍃𝙋𝙍𝙀𝙈𝙄𝙐𝙈 𝘼𝘾𝙏𝙄𝙑𝙀 𝙄𝙉𝙂𝙍𝙀𝘿𝙄𝙀𝙉𝙏𝙎: VELAMO ADVANCED Dark Spot Corrector is based on an innovative formula with finest quality, powerful active ingredients, including shea butter, squalene, and other essential nutrients. It would help remove dark spots, age spots, freckles, brown spots, and sun spots to give you an even skin tone. Gain confidence from your restored beauty!

✔️𝙁𝙊𝙍 𝘼𝙇𝙇 𝙎𝙆𝙄𝙉 𝙏𝙔𝙋𝙀𝙎: This Dark Spot Corrector Serum was designed having in mind a comfortable and easy to apply formula, being compatible with all skin types. Whether you're dealing with excessively oily or dry skin or you've been blessed with a normal complexion, VELAMO ADVANCED Dark Spot Remover for Face and Body is a must in your beauty routine!

👍【Anti Aging Face Serum, Perfect Brightening Skin & Anti-Wrinkles】Retinol serum for face as the most popular face & eye serum, which is rich in Vitamin C, Vitamin E, botanical hyaluronic acid, retinol, salicylic Acid, niacinamide, to help boost collagen production, brighten skin and minimize fine lines and wrinkles, become the best skin tag remover.

👍【Plant Based Formulation of Facial Serums】Serums for skin care adopts all kinds of plant extract and fruits extracted essence, rich in various Vitamins, to add moisture on face & skin and nourish the skin,that is to say, face oils and serums helps to retain skin natural glow and fight against wrinkles effectively.

👍Advanced Antioxidant Serum & Collagen Serum】Serum for face anti aging through stimulating body to produce own collagen, promoting to produce skin protein (such as elastin and fibrillin) and structuring skin, also skin tag remover liquid can make the skin absorbs quickly without a heavy, greasy or sticky feel.

[ NIGHTLY EXFOLIATING TREATMENT ] Consistent, gentle exfoliation can help improve visible signs of aging, including dullness and discoloration. Lactic and Glycolic Acids are chemical exfoliants, which feel less harsh than physical ones like face scrubs.

[ ANTI AGING SERUM FOR FACE ] With Lactic and Glycolic Acids to help minimize the appearance of fine lines, dark spots and pores. Contains Licorice Root Extract to help visibly brighten skin and Hyaluronic Acid to help retain skin's natural moisture.

[ GENTLE SKIN CARE ] This hydrating facial serum should be applied in the evening to clean skin. Apply a thin layer and allow to dry before applying CeraVe Night Cream. To protect skin from sun exposure, use CeraVe Face Lotion with SPF 30 during the day.

Visibly Youthful Skin - You'll love the way your skin looks after using this facial skin care product 20% Vitamin C Serum! It helps minimize the appearance of fine lines and wrinkles and is especially great for normal to oily skin. Plus, this face care product will brighten the area around your eyes to help your skin look younger as well.

Brighten Up Your Skin!- Experience the true brightness of your skin with this Vitamin C for Face Product. This hydrating serum’s fast-acting formula will immediately penetrate the skin to enhance brightness & with regular use you’ll be glowing with joy at how great this facial serum antiaging product made your skin look. Great for normal to oily skin

Long-Lasting Hydration -Looking for a face skin care product that can provide lasting hydration? Look no further! Our Vitamin C Skin Care Serum is a brightening serum that provides superior moisture retention, leaving your skin hydrated and refreshed for longer. Unlock the power of long-lasting hydration today!

NATURAL VITAMIN C SKIN CARE: Our Vitamin C Serum effectiveness is multiplied by safe and organic Vitamin E + Ferulic Acid to double the antioxidant protection, help reduce the appearance of wrinkles, and skin discoloration.

HEALTHY LOOKING SKIN WITH HYALURONIC ACID: Moisturizing and plumping hyaluronic acid minimizes signs of aging, leaves your facial skin looking fresh, youthful, and healthy.

BENEFITS OF STABILIZED VITAMIN C: Formulated with stable Vitamin C, our clean serum does not oxidize and has a natural yellow tint. It gives you bright, glowing, and radiant skin.

MOISTURIZES YOUR PORES AND SKIN DEEPLY! Hyaluronic acid makes your skin smoother and softer simply by the use of it like a moisturizer. You could look a few years younger in case you use it two times an afternoon for a few weeks!

ANTI-AGING FORMULA FOR A YOUTHFUL LOOK! The purpose why baby pores and skin is so gentle is because it has so much hyaluronic acid. You may get lower back a number of that ideal young people and softness with the aid of rubbing hyaluronic acid onto your pores and skin!

NATURAL AND HEALTHY! Hyaluronic acid is a totally mild acid which clearly occurs in humans. We've it in our pores and skin hair eyeballs and joints. The use of herbal substances which your body already makes use of to make yourself look younger and more lovely is the healthiest manner to do it!

🌿 MILD FORMULA LIGHT TEXTURE: The formula is mild with Tea Tree Leaf Water, Centella Asiatica Leaf Water and multiple plants extract, it soothes, relieves, nourishes the skin refreshing with not greasy, which can be quickly absorbed. Continue use 3-4 weeks, it will effectively treat the acne and pimples, and repair the rough phenomenon caused by the acne. For severe acne, it is recommended to use this serum for 2 cycles.

🌿 REDUCE REDNESS AND REPAIR SKIN: Containing with multiple natural ingredients, our acne treatment serum can enhance the skin metabolism, effectively reduces the redness of the acne and pimples, maintain the skin elasticity, moisture and repair the skin.

🌿 KEY INGREDIENTS: Tea Tree Leaf Water & Centella Asiatica Leaf Water. Tea Tree was first used by native Indians as medication. Nowadays it is used as an ingredient that takes care of irritations caused by environmental stress. Centella Asiatica Leaf Water is a skin soothing ingredient that is very well known.

ILLUMINATING SERUM TO BRIGHTEN, BALANCE AND RESTORE - This formulation was developed specifically to be gentle yet effective. Notice smoother, more hydrated skin, diminishing fine lines and a beautiful glow within days of using our Vitamin C Serum. All this while also protecting the skin from free radical and environmental damage.

A BLEND OF PURE BOTANICALS - There is nothing synthetic in our nourishing Vitamin C Serum. Unlike other brands that use synthetic vitamin c, we use a synergistic blend of plant extracts that are naturally high in vitamin c. The result is a luxurious serum that's easily absorbed by the skin and is 100% good for you.

IT’S ALL ON THE LABEL - We display our labels proudly and list all our ingredients for you to see. Our products contain 100% natural ingredients - even the preservative is natural. Most other brands use artificial ingredients and artificial preservatives.

BRIGHT IDEA VITAMIN C SERUM: This lightweight gel formula brightens skin, diminishes the look of dark spots, plus boosts elasticity for a next-level glowing result. xt-level glowing result.

CLINICAL GRADE VITAMIN C + TRI-PEPTIDE SERUM: Highly potent Vitamin C (3-O-Ethyl Ascorbic Acid) is the most effective, non-irritating form of vitamin C that visibly plumps and brightens skin. A patented signal tri-peptide that visibly boosts skin’s natural elasticity.

FORMULATED FOR ALL SKIN-TYPES: This formula works for all skin types including normal, combination, and oily skin. 90% saw a visible overall improvement in skin after two weeks. Reduces the look of Dark spots in 28 days.

Deeply Hydrating Hyaluronic Acid Facial Serum - Give your skin the deep hydration it needs with a 1.9% pure Hyaluronic Acid Serum concentration that relieves dryness & revitalizes your complexion.

Smooth the Appearance of Fine Lines & Wrinkles - The Hyaluronic Acid Anti Aging Serum infused with Aloe Vera gel for face plumps your skin & and reduces the visibility of fine lines & wrinkles.

Soothe Irritation & Redness - Let the anti-inflammatory Aloe Vera for face in our hyaluronic acid serum for skin calm your skin & diffuse unwanted redness, for all-day comfort & confidence.

Anti-Aging Day Night Serum Duo - our two Derm Intensives Icons, Morning- use 1.5 percent Pure Hyaluronic Acid Face Serum to hydrate and replump- Night use 0.3 percent Retinol Serum to visibly Reduce wrinkles, even deep ones

Intensive hydrating 1.5 percent Pure Hyaluronic Acid Serum for face with Vitamin C moisturizes skin instantly for dewy glow and visibly plumped skin- Reduces wrinkles and boosts skin's radiance- Effective for all skin tones

Revitalift Night Serum with 0.3 percent Pure Retinol has an optimal concentration and is dermatologist-validated for visible results- reduce wrinkles, even deep ones while smoothing texture and moisturizing

UPGRADED RETINOL & HERBAL EXTRACT - Achieve radiant skin with this new version of retinol & exclusive molecular technology! This skin renewing retinol serum quickly sinks into the skin to activate cell turnover. With herb & plant extracts such as Witch hazel, Jojoba, and Aloe vera, your skin is provided with great nutrients for cell regrowth. Provitamin B5, Vitamin C & E, and sodium hyaluronate protect your skin cells from free radical damage, for effective antioxidants and anti-aging.

VISIBLY REDUCE WRINKLES IN 4 WEEKS - Proven in trials by dermatologists and our customers, facial lines and wrinkles can be visibly reduced after only 4-8 weeks, leaving your skin refreshed and rejuvenated! +1HEROLABS retinol wrinkle serum is the top choice of retinol anti-aging fans. Based on the exclusive Retinol formula with Provitamin B5 added, this serum has great SOD activity, significantly delays cellular aging, promotes collagen production, and achieves visible wrinkle smoothing.

GLOWING SKIN WITHOUT SPOTS & DULLNESS - Whether you're looking for a solution for dark spots, sunspots, pregnancy marks, or other acquired skin blemishes, we have a spot-correcting formula that's right for you! Our retinol serum has premium retinol and vitamin c, which work in perfect harmony to improve natural exfoliation and block hyperpigmentation. Sodiumascorbyl phosphate is an advanced derivative of vitamin C and can significantly improve skin circulation to expel skin dirt.

Regain Your Youthful Glow: Mature skin tends to be drier, and this vitamin C serum can give it the much-needed moisture to fight wrinkles and fine lines. In addition to the brightening vitamin C, this serum is formulated with moisturizing hyaluronic acid for an added plumping effect.

Reduce Dark Spots: Due to its brightening effect, a vitamin C serum is an ideal hyperpigmentation treatment, which usually occurs as a result of UV exposure. You can count on this dark spot remover for face to effectively penetrate the skin and fight free radicals, revealing a smoother and more even complexion.

Heal Acne Scars: Vitamin C has proven itself as a hero ingredient that works as an acne scar treatment for face. This powerful antioxidant increases the movement and number of fibroblasts in our skin - the connective tissue cells vital to the healing process. Pure Vitamin C also helps speed up cell turnover, meaning your sunburned skin can be rejuvenated and healed faster by using it.

This anti-aging pore minimizer face serum helps reduce the look of pores, smooth skin texture and boost skin radiance.

Formulated with glycolic acid, hyaluronic acid and micro-exfoliating lipo-hydroxy acid, this face serum for oily skin targets fine lines, reduces enlarged pores and visibly tightens skin.

Face serum for oily skin visibly reduces the look of pores, Targets fine lines, reduces enlarged pores & visibly tightens skin

1. 59.94% of propolis extract, which is rich in ingredients, helps relieve skin troubles, 2% of niacinamide, which reduces skin troubles by balancing oil and moisture, and 0.5% of betaine salicylate helps remove sebum in pores blended together.

2. [Honey-like texture] It has viscosity like honey, and leaves a subtle glow of moisture, but isn’t oily nor sticky.

3. [Propolis] There is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. Honey is rich in properties, making it an effective ingredient for hydrating the skin and fighting acne.

Exfoliate & Brighten Your Skin: Obagi Nu Derm Exfoderm Forte is a lightweight face lotion for men & women that helps exfoliate the top layer of the skin, removing dull, old skin cells, while revealing new skin cells for a brighter complexion. This face cream is suitable for oily & normal skin, making this product a must have exfoliator for almost any skincare regimen.

Made With Powerful Ingredients - Obagi Nu Derm Exfoderm Forte is formulated with powerful ingredients, such as glycolic acid, lactic acid, emu oil and saponins, 2 in , exfoliator and face moisturizer to nourish and hydrate skin for a softer, smoother complexion.

Reduce Signs of Anti-aging: For a brighter more youthful appearance, use Obagi’s Complete Nu Derm FX System. The Nu Derm system includes Obagi’s Nu Derm Exfoderm Forte, but it also has 6 other skincare products that when applied together as a routine can help you reduce the signs of anti-aging & enhance your complexion overall.

TRIPLE-ACTION ANTI-AGING BLEND: Retinol, bakuchiol extract & peptides stimulate collagen to tackle signs of aging for a radiant, youthful appearance.

PROVEN RESULTS: Based on a consumer panel, 94% agreed it visibly improved elasticity & 90% agreed it improved skin texture.

SKIN TYPE: This lightweight lotion texture is suitable for all skin types including normal, oily, combination & dry, with advanced signs of aging.

Ideal for those looking to visibly volumize, exfoliate and renew the surface texture of the skin both day and night.

Oil-free serum absorbs into skin and visibly volumizes to smooth out the appearance of wrinkles and fine lines.

Ideal for dry, normal and oily skin types.

SKINFOOD Peach Sake Serum - SKINFOOD's Pore care line is made with a traditional Japanese wine called Sake, which works to reduce enlarged pores and excessive sebum. This Korean skin pore serum hydrates and nourishes the skin, all while acting as a pore reducer for the face.

Benefits of Peach Sake - Traditional Japanese wine Sake extract works to tighten pores, and peach extract is rich in vitamin A, vitamin C, and silica powder to take care of enlarged pores and oily skin with excessive sebum. Reduce dark spots and acne with this pore minimizer for face and neck.

Amazing Pore Minimizer - SKINFOOD's Peach Sake Pore Serum Reducer is our best-selling pore care line that combines Japanese sake and peaches to reduce the appearance of large pores and control excessive oil production. This anti acne serum and pore minimizer will have your skin clear and clean in an instant!