Best Generic Face Serums in 2026

Visibly reduce wrinkles, even deep ones: Revitalift Night Serum with 0.3 percent Pure Retinol has an optimal concentration and is dermatologist-validated for visible results: reduce wrinkles, even deep ones while smoothing texture and moisturizing

Pure Retinol – Purity is important for retinol efficacy in skin, as pure retinol works faster vs; retinol derivatives and complexes; Always look for Pure

Effective and stable: Though Most Effective, Pure Retinol is unstable and can be less effective overtime if exposed to air and light; With exclusive technology, this serum stays effective for measurable results from the first drop to the last

HIGHLY CONCENTRATED VITAMIN C FACE SERUM - Visibly reduces the look of age spots in just 4 weeks. K3 Vitamin C Lifts skin tone and reduces the look of pigmentation for healthier looking complexion. The blend of ingredients makes this the best serum to get rid of age spots, sun spots, dark spots, scars, and more!

INSTANT RESULTS- Instantly restores radiance and hydrates dry skin. Within 4 weeks reduce the look of age spots and firm delicate skin areas. Improves skin tones and diminishes the look of wrinkles. Encapsulated peptides target imperfections for a more uniform looking skin tone.

POWERFUL ANTI-AGING PROPERTIES: Palmitoyl Oligopeptide is known to increase collagen production while reducing lines and wrinkles, improving skin texture, firming skin around the eye, brightening skin tone, and moisturizing the skin. And if that is not enough, Glycolic Acid is very effective in diminishing stubborn expression lines, acne, and oiliness.

Your Daily Moisture Magnet: This is no ordinary skin care product. Use our hyaluronic acid serum to create a hydration "sandwich" for a plumper, juicier and calmer complexion. Consistent use helps prevent moisture loss by filling the gap between your skin cells so your skin can seal in moisture.

Anti-Aging and Anti-Wrinkle Properties: The pure hyaluronic acid in this face serum is a powerful ointment that draws in moisture to your skin. Use it daily on a cleansed, damp facial skin and enjoy the effect of reduced fine lines and wrinkles, and restored elasticity. it will turn back the clock, without breaking down your skin!

Skin Hydration: This face brightening serum can penetrate deeper skin levels and hydrate them. Deep hydration prevents inflammation - a common issue that leads to reduced resilience to pollution, sun exposure, cold, and wind.

Easy, lightweight hydration. Hyaluronic acid locks in moisture to plump, soothe, and support elasticity — for silky, smooth skin.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply daily on clean, dry skin. Apply 3-5 drops to face, neck, and décolleté. For best results, follow with a moisturizer.

ANTI AGING & ANTIOXIDANT SERUM/ RADIANCE & LUMINOSITY: Our advanced, scientifically-backed formula will take your skin to the next level! Our Vitamin C Serum helps to reduce signs of aging, such as wrinkles and fine lines, and gives your skin a brighter, more even tone and texture. Not only that, but it will help to reduce dark spots, boost collagen and hyaluronic acid production, and provide antioxidant protection.

100% NATURAL VITAMIN C SERUM: Our formula is made with Kakadu Plum Extract, one of the world's highest natural sources of vitamin C. Unlike ascorbic acid, it's stable, doesn't oxidize easily, and has a skin-friendly pH. It is also a superior antioxidant and easily absorbed by the skin.

CROSSLINKED HYALURONIC ACID: Our patented crosslinked hyaluronic acid is clinically proven to have 5 times the water-binding capacity of regular hyaluronic acid. When applied to the skin, it forms a protective film that provides long-lasting hydration.

SKIN BRIGHTENING SERUM: Our most popular face & eye serum uses vitamin C to even skin tone, neutralize free radicals and boost collagen, thus improving radiance and reducing dark spots, fine lines and wrinkles

PLANT-BASED, SKIN-FRIENDLY FORMULATIONS: Our anti aging serum is a purposefully balanced blend for skin nutrition, harnessing support from botanical hyaluronic acid, vitamin E, aloe vera, jojoba oil and MSM to help brighten, calm and protect skin

PURE & POTENT SKIN CARE: Vegan and cruelty-free skin nourishment using antioxidants, nutrients and botanical actives to improve skin wellness, all in a fragrance free formula without parabens and other harmful chemicals you don’t want

Daily environmental aggressors such as pollution cause visible discoloration, leaving the skin less radiant.

Discover LiftActiv 15% Vitamin C Serum for visible results on radiance in 10 days & clinically proven results to protect skin from the discoloration caused by pollution.

Now in a new & improved applicator to help prevent formula contamination. Formulated with only 11 ingredients and an advanced anti-oxidant complex in a formula that’s lightweight, fragrance-free & allergy tested.

CLEAR, NOURISHED SKIN: Our comprehensive face serum works to support acne treatment by soothing unhappy skin, targeting breakouts and unclogging pores both on the surface and deep in the skin; nourishes skin to promote a more healthy-looking complexion

POTENT FORMULA: Botanical acne serum with Tea Tree Oil, a potent anti-blemish agent; Niacinamide (vitamin B3) and Salicylic Acid support overall skin health; Vitamin C, Retinol and Hyaluronic Acid add firmness while supporting barrier function and luminosity

HOW TO USE: Apply 3-5 drops of serum to clean skin 2-3 times per week for best results; can also be used as an acne spot treatment for maximum benefits; avoid contact with eyes and always patch test facial skin care products 24 hours before use; external use only

Massage a few drops into cleansed face and neck, before moisturizer, morning and evening

Organically Pure & preservative free, dermatologist tested for safety, no animal testing

An extraordinary combination of ancient/modern therapies and sciences that balance the wonders of nature to support healthy well-being and spiritual bliss in your life

👍【Anti Aging Face Serum, Perfect Brightening Skin & Anti-Wrinkles】Retinol serum for face as the most popular face & eye serum, which is rich in Vitamin C, Vitamin E, botanical hyaluronic acid, retinol, salicylic Acid, niacinamide, to help boost collagen production, brighten skin and minimize fine lines and wrinkles, become the best skin tag remover.

👍【Plant Based Formulation of Facial Serums】Serums for skin care adopts all kinds of plant extract and fruits extracted essence, rich in various Vitamins, to add moisture on face & skin and nourish the skin,that is to say, face oils and serums helps to retain skin natural glow and fight against wrinkles effectively.

👍Advanced Antioxidant Serum & Collagen Serum】Serum for face anti aging through stimulating body to produce own collagen, promoting to produce skin protein (such as elastin and fibrillin) and structuring skin, also skin tag remover liquid can make the skin absorbs quickly without a heavy, greasy or sticky feel.

Skincare + Makeup Primer Hybrid - The Glow Recipe Watermelon Glow Niacinamide Dew Drops is a face serum for your face to help deliver glowing skin instantly and over time. This glow serum helps reduce hyperpigmentation or dark spots without leaving a gray cast, revealing glowing skin without mica, glitter, or pearls.

The Power of Niacinamide - This vitamin and antioxidant helps even out skin tone, work as a hyperpigmentation treatment, and support the skin barrier while acting as a pore minimizer.

Skin Quenching Hydrating Serum - This amino acid and vitamin C packed watermelon glow intensely hydrates while fighting against free radical damage. A combination of hyaluronic acid, Vitamin E and moringa oil, soothes skin and quenches thirst.

1.35-fluid ounce bottle of Aveeno Positively Radiant MaxGlow Infusion Drops with Moisture Rich Soy & Kiwi Complex help give skin a boost of moisture for skin that's hydrated, soft and dewy

From the dermatologist recommended brand, this soy face serum provides skin with 48 hours of moisturization and a lit-from-within glow, while also helping to even out skin tone and texture

Designed to attract and lock in skin's moisture, these moisturizer drops are uniquely formulated with Moisture Rich Soy and Kiwi Complex and can be used alone or added to your favorite moisturizer

D-BRONZI SUNSHINE SERUM. Like sunshine's bronzy color and delivered without the damage, this anti-pollution face serum mimics the antioxidant benefits of Vitamin D while providing a protective barrier to boost your skin’s defense against pollution and environmental stressors.

WHAT IT IS FORMULATED TO DO. D-Bronzi's just-got-back-from somewhere glow flatters every complexion. It’s an easy way to get a bronzy glow without the long-term consequences of sun exposure with omega rich virgin marula and black currant seed oils.

HOW TO USE. Add a drop of D-Bronzi to any Drunk Elephant serum, oil, or moisturizer for a beautiful bronze and a potent dose of protective antioxidants and omega fatty acids. Tip: May be applied to face, chest, legs or anywhere else you want a touch of bronze.

Upgraded version: COSRX has increased the Propolis Ampoule's volume from 20ml to 30ml but maintained the same price in order to provide more benefits.

Non-sticky Lightweight Ampoule: The Propolis Ampoule delivers moisture deep into the skin and leaves the skin feeling soft and moisturised, but never sticky.

Key Ingredient: Black Bee Propolis Extract is a natural anti-inflammatory ingredient. The ampoule is composed 83.25% of the propolis extract and helps heal stressed skin and reduce redness.

Target the first signs of ageing with our youth enhancing concentrate

This refreshing gel like serum is infused with three plant stem cells and leaves skin feeling instantly smoother and replenished with moisture

Skin unveils a healthy luminosity and a youthful bounce

Deeply quench your dry skin with Neutrogena Hydro Boost Hyaluronic Acid Serum for extra-smooth, supple skin as part of your at-home skincare routine

Daily facial serum is formulated with a 17% Hydration Complex for hydrated, supple skin all day long It instantly hydrates and is suitable for all skin types as well as sensitive skin

Contains both high and low weight hyaluronic acid to instantly hydrate skin Macro hyaluronic acid acts as a humectant on the skin's surface while micro hyaluronic acid is designed to deliver hydration within the skin's surface

BRIGHTENS & EVENS OUT SKIN TONE: Visibly reduces enlarged pores, uneven skin tone, wrinkles, fine lines, redness, dryness & other signs of aging. 10% Niacinamide & antioxidants naturally calm, hydrate & restore skin's youthful radiance & glow. PACKAGING MAY VARY.

Paula's Choice--10% Niacinamide Booster is a uniquely multi-tasking skincare solution combining powerful Vitamin B3 (Niacinamide) with antioxidants and skin-replenishing plant extracts to naturally restore and rejuvenate your skin. A must-have.

Use this booster alone or add a couple drops to a moisturizer twice daily as part of your morning & evening skin care. Use along with your favorite Paula's Choice cleanser, toner, exfoliator, spot treatments & moisturizer with SPF for daytime wear.

The Klairs Rich Moist Soothing Serum is a moisturizing serum that fully hydrates deep within the skin. It makes the skin softer and replenished with moisture, and keeps the skin radiant and glowing throughout the day. With its cooling features, it lowers the surface temperature as it deeply hydrates within the skin. 80ml / All Skin Types / Made in Korea

Hydration is the foundation of all skincare. Directly after cleansing, skin full of hydration helps the skin appear more clear and lively. The skin’s hydration level is the key factor for long lasting flawless looking skin. When the skin is moisturized on a cellular level and an optimal balance is reached, A hydration barrier supports the health of the skin.

After Toning, Apply 2 drops of the serum on the face and let it absorb.

Just like pressing rewind. Use the Vitamin C Serum in the morning to visibly brighten, reduce dark spots, and even the skin tone. Reach for the Retinol Serum in the evening to reduce the appearance of fine lines and wrinkles, fade the look of age spots, and smooth the skin.

All of our products are cruelty-free, dermatologist-tested, and made for all skin types and tones. Plus, they're packed with thoughtfully-chosen ingredients you can feel good about.

Directions: Apply Vitamin C Serum in the morning and Retinol Serum in the evening. Apply 3-5 drops to clean, dry skin on face, neck, and décolleté. Use sunscreen daily, as retinol increases sun sensitivity. For best results, follow serums with a moisturizer.

✔️ A daily serum ✔️ - safe and non-irritating to energize and rejuvenate the skin with the power of Vitamin C

✔️ Fresh drop of 5% pure Vitamin C ✔️Concentrated Vitamin C and key ingredients from nature provides plentiful moisture and nutrition for skin.

✔️Multi functional serum ✔️ - helps with irritation, scar, prevent breakouts and minimize pore, Fade brown spots , Protect the skin from pigmentation from occurring.

Exfoliate & Brighten Your Skin: Obagi Nu Derm Exfoderm Forte is a lightweight face lotion for men & women that helps exfoliate the top layer of the skin, removing dull, old skin cells, while revealing new skin cells for a brighter complexion. This face cream is suitable for oily & normal skin, making this product a must have exfoliator for almost any skincare regimen.

Made With Powerful Ingredients - Obagi Nu Derm Exfoderm Forte is formulated with powerful ingredients, such as glycolic acid, lactic acid, emu oil and saponins, 2 in , exfoliator and face moisturizer to nourish and hydrate skin for a softer, smoother complexion.

Reduce Signs of Anti-aging: For a brighter more youthful appearance, use Obagi’s Complete Nu Derm FX System. The Nu Derm system includes Obagi’s Nu Derm Exfoderm Forte, but it also has 6 other skincare products that when applied together as a routine can help you reduce the signs of anti-aging & enhance your complexion overall.

BALANCE, CLARIFY AND BRIGHTEN: Niacinamide serum works as a dark spot corrector to help diminish discoloration and acne spots while improving skin’s texture; serum for face balances sebum levels to reduce oil and put your skin on the road to renewal

BOTANICAL BLEND: Pore minimizer with Niacinamide (Vitamin B3) to clarify and improve skin texture, as well as Aloe Vera to nourish and soothe; Hyaluronic Acid delivers intense hydration while Vitamin E and Avocado Oil nourish elasticity and moisture

HOW TO USE: Apply 3-5 drops of face serum to clean skin morning or night daily for best results; avoid contact with eyes and always patch test facial skin care products 24 hours before use; external use only

For Smooth, Radiant & Youthful Skin - Brighten your skin and get the youthful glow with our 20% Vitamin C Serum for face with hyaluronic acid. This potent vitamin c formula with hyaluronic acid helps delay fine lines & signs of aging and is suitable for all skin types.

Helps Fight Hyperpigmentation & Sun Damage - A refined infusion of naturally-occurring ingredients, our vitamin C for face is great for skin with hyperpigmentation. Effective against skin dulling, this vitamin C facial serum helps fade the appearance of sun spots and hyperpigmentation.

Deeply Moisturizing for a Hydrated Glow - Our 20% vitamin C face serum is formulated with 98% naturally-derived ingredients like pure vegan hyaluronic acid and deeply moisturizing jojoba oil. Together with Vit C serum, they give you that desirable hydrated glow with consistent use.

Specifically formulated for acne, age spots, large pores, fine wrinkles, under eye bags, & even skin pigmentation

Can help prevent future breakouts & even skin tone

Effective yet gentle; Safe for daily use in the morning and evening

Squeeze in your daily dose of vitamin C with new SheaMoisture moisturizing papaya and vitamin C serum skin treatment for brighter days ahead

SheaMoisture's Brighter Days Ahead facial serum is perfect as a day serum or night serum that's infused with papaya and vitamin C

This lightweight serum with a potent blend of papaya, vitamin C and yuzu lemon, helps to brighten the skin as it delivers hydration. use this serum as a daily skin treatment

SMOOTH, RENEWED SKIN: Our retinol serum works to help improve skin tone, texture, pigmentation and hydration; unique facial serum purposefully developed to layer well with your routine for maximum efficacy

GENTLE POWER: Face serum formulated with healthy skin in mind; Retinol (vitamin A) spurs cellular turnover and collagen to improve texture; Botanical Hyaluronic Acid boosts moisture to soothe skin & vitamin E supports the skin barrier

HOW TO USE: Apply 3-5 drops of retinol face complex to clean skin; for first-time retinoid users, start off by applying only 2-3 times per week; avoid contact with eyes and always patch test facial skin care products 24 hours before use; external use only. Apply SPF daily

Medix 5.5 Glycolic Acid Serum reduces the appearance of Clogged Pores, Rough Skin Texture, Uneven Skin tone, Redness, and Dark Spots.

Overnight exfoliating face peel with glycolic acid removes dead skin cells to refine, plump, and smooth skin with every youth-reviving drop.

3X AHA/ BHA Formula features 3 different exfoliating acids- glycolic, salicylic, lactic, and phytic acid. Chemical peels work harder and deeper than physical exfoliators, without damaging sensitive skin.

Redness Relieving Serum: Refine Pores, Smoothen Skin, Relieve Redness. The Niacinamide and Zinc PCA instantly improves skin texture and radiance by reducing excess oil and minimizing pore sizes.

Key Benefits: Based on real results from consumers' self assessments, the Niacinamide 15 Serum minimizes pore size, improves skin texture, and helps fade dark spots.

Dermatological Ingredients: 15% Niacinamide helps minimize enlarged pores and refine uneven skintone. Zinc PCA prevents potential breakouts from occurring.

[DAILY-USE] face serum for combination, dry and sensitive skin types

[MINIMIZES THE LOOK] of dry fine lines and wrinkles

[USE UP TO 2 TIMES DAILY] to reveal a more supple, youthful-looking appearance

8 TYPES OF HYALURONIC ACIDs: Moisturizes deeply from the bottom layer of the skin cells by attracting and holding moisture. The hyaluronic acid formula forms a hydrating layer which protects skin from irritation and dirt. The hydrating serum water essence will deeply hydrate skin, revealing a youthful glow by stimulating cell regeneration and collage production. The signs of aging fine lines and s is going to be a thing of the past! The hyaluronic acid serum will improve overall skin heal

DOES NOT CLOG PORE & SAFE INGREDIENTS: Isntree essence serum is formulated with non-irritating, natural ingredients, providing all day and night long moisturization. Helps to restore moisture and oil balance on skin. The hydrating formula will be absorbed deeply through the layer of skin in seconds without clogging pores or heavy feeling.

A drop of essence, full of nutrition, replenishes the skin. 8 types of Hyaluronic Acid of small, medium, and large molecule fully hydrates the skin. Hypoallergenic. Cruelty-free.